By Caroline Clark, CEO & Co-Founder of Arcade
When we first started Arcade, our mission was simple: help teams show their products in a way that felt effortless, beautiful, and authentic.
Over the years, more than 120,000 people across 20,000 companies have used Arcade to bring their product stories to life on their websites, in sales conversations, at conferences, during onboarding, and everywhere in between.
That experience has given us a clear view into how teams are building, shipping, and communicating – and how quickly the landscape around them is changing.
Now, we’re taking the next leap forward in enabling GTM teams to confidently create beautiful, on-brand assets in minutes.
Introducing a Completely New Way to Tell Product Stories, Powered by AI
Today, we’re excited to share an innovative and completely new-to-the-market approach to storytelling.
Arcade’s Creator Studio is the first AI-powered product that creates beautiful, on-brand videos, visuals, and always‑current demos, all by starting with your unique product and brand identity, not generic templates.
Where tools like Canva, Figma, and Synthesia offer broad creative flexibility, they rely on templates or blank canvases that still leave the hardest part up to the creator: staying on-brand and visually consistent. With Creator Studio, every asset is generated from your actual product and brand elements, producing content that feels intentional, well-crafted, and immediately shareable.
Because we use vision AI and HTML during recording, we have an unusually rich understanding of what’s on the screen — key messages, differentiators, zoom-in moments — and which messages actually perform. That set us up to ask: Why not transform interactive demos into beautiful, on-brand videos and images automatically?
Meanwhile, AI-generated video and image tools have taken off — but most of the output is low-quality and generic, used as a starting point rather than something teams can ship. Our goal is different: own the category by producing truly polished, brand-consistent content, powered by your product context.
This launch is our biggest step forward yet, bringing together three major innovations:
- A Brand Kit, so everything you create reflects your unique typography, colors, voice, tone, and more.
- Studio‑quality video and visual generation trained on real design principles, not guesswork.
- An Auto‑update Agent that keeps your demos up-to-date as your product evolves.
We’ve moved beyond interactive demos to give teams a unified, always-on-brand way to create assets in minutes. The Brand Kit learns your foundation to generate studio-quality, on-brand videos, visuals, and social content that look and feel like they were created by your own in-house team. And with auto-updates, you’re empowered to keep assets fresh and aligned with every single release.
Sign up for the waitlist to get access.
Why This Matters Now: When Everyone Can Create Products, Story Becomes Your Moat
Today, anyone can launch a product, fast. Developers move at lightning speed, designers can build MVPs over lunch, and AI is boosting output everywhere we look.
But that speed comes with a cost: coding speed and technology stop being advantages, and every product starts to look and sound the same. Features no longer serve as your moat, which means your most crucial differentiator is now your ability to tell a story that resonates emotionally, not just functionally.
Buyers are feeling this shift, too, with nearly 7 in 10 preferring to completely self-serve before ever talking to sales. They want to explore on their own terms, and they expect a story that helps them understand the product quickly and without friction.
This is the new reality for GTM (Go-to-Market) teams: the best story wins, not the most features.
And it’s why the next era of marketing belongs to those who can create with speed, consistency, and – most importantly – taste.
What Keeps GTM From Moving at the Speed of Product
As we imagined and built the Creator Studio, we heard the same frustrations over and over:
- Great marketing takes forever. Creative queues, agency timelines, and long approval paths slow production to a crawl. Even simple assets require multiple handoffs, making it hard for teams to move at the pace the business needs. And the average 5m video costs $20k 👀!
- AI hasn’t been the magic fix that was promised. Until now, most generative tools have produced content that looks generic, templated, or slightly wrong. Teams spend more time editing “AI slop” than creating the story they intended.
- The product keeps changing, but the story can’t keep up. New features, refreshed UIs, and frequent releases mean demos, videos, and visuals go stale almost immediately. Marketing ends up rebuilding the same assets over and over just to keep things up to date.
Even the most talented marketers feel stuck inside a workflow designed for another era. As a former product marketer myself, I’ve felt this pain personally — you’re constantly trying to keep the story fresh, but the tools and workflows around you drag you backward.
A New Creative Era for Today’s Marketing Teams
Arcade has always helped our customers showcase their products through interactive, show-don’t-tell demos, and Creator Studio takes that a step further.
You never start from a blank slate – Creator Studio starts with your product and brand, producing launch-ready content without waiting on designers, agencies, or slow approvals.
Here’s how it works:
1. Your Brand Kit is built automatically. Creator Studio pulls in differentiating brand details – including typography, colors, spacing, tone, visual style, and more – directly from your website. This becomes the foundation for every asset you create, ensuring everything that follows is consistent, cohesive, and unmistakably yours.
2. Videos with taste built in. Creator Studio generates headlines, voiceovers, pacing, and visuals based on your Brand Kit and product capture. You choose the voice and soundtrack, then refine the details in minutes.
3. Image generation that actually feels like your brand. Instead of producing chaotic AI artifacts, Creator Studio rebuilds visual assets from your real brand patterns, ensuring every image aligns with your design system.
4. Auto-update your demos with the Arcade Agent. The moment your product UI changes, your demos don’t go out of date. Arcade logs in, re-captures the new flow, rebuilds the experience, and presents an updated version for human review. Your story stays fresh across every channel with minimal effort.
5. Smart defaults that guarantee good design. At Arcade, we believe great design should be built into the product. We trained our models using color theory, alignment rules, spacing patterns, rule-of-thirds composition, frame-appropriate text sizing, and real layout logic. These invisible guardrails ensure that everything you create feels intentional and polished, even if you can’t name exactly why.
6. Capture once, create everywhere. Record your product the same way you’d show it to a customer with an interactive demo. With Creator Studio, that single capture can now become a teaser reel, social media ad or banner, website visual, or any combination of the above your team needs.
Together, these capabilities give teams something they’ve never had before – the ability to create AI-powered interactive demos, videos, and images in minutes. Creator Studio lets marketers create at the speed of product without sacrificing taste or quality, and it gives designers confidence that the work being produced is grounded in the brand they’ve spent years building.
Most importantly, it gives every storyteller the chance to beautifully, clearly, and consistently show why their product matters, and the story that sets it apart.
This Is Only the Beginning
What we’re launching today in the Creator Studio – the Brand Kit, Video and Visual Generation, and Auto-update Agent – are the first steps in a much bigger vision.
Stay tuned, because more formats, automation, and ways to scale your story are coming. We’re building the platform GTM teams use to create every kind of multimedia content, rooted in their products, elevated by design, and powered by AI that actually understands you.
I’m thrilled to open this next chapter at Arcade, and even more excited to see what you create.
Sign up for the waitlist to get access to these new AI-powered capabilities.
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