Product demos can make or break a sale. Think about it: If a customer can’t see how your products address their business needs, they’re going to look elsewhere for solutions. Having a demo that’s polished, personalized, and easy to navigate makes all the difference.
For years, making a video walkthrough of a feature was labor-intensive. Not to mention, marketing teams would have to spend a pretty penny to generate something impressive enough to woo leads. But with AI, product demos are easier and faster than ever to create, and no longer require expertise in video editing.
Arcade, Synthesia, and HeyGen are three major AI video tools used to create product demos.
If you’re unsure which tool is best for your use case, let’s dive into the pros, cons, and offerings of each.
Arcade vs. Synthesia vs. HeyGen: At a glance
Here’s a quick rundown of what Arcade, Synthesia, and HeyGen provide product, marketing, and sales teams:
Key differentiators
Arcade, Synthesia, and HeyGen all use AI to quickly generate custom videos for brands, and all three offer a free tier to get started. But they're built around fundamentally different approaches. Arcade starts with your actual product, while Synthesia and HeyGen are built around AI avatars and scripted videos.
Here's how that plays out across video creation, use cases, analytics, and pricing.
Video creation
Synthesia and HeyGen specialize in sales and marketing videos that feature AI avatars. Meanwhile, Arcade is geared toward businesses looking to share their product’s story through demos, visuals, and videos.
All three tools can be used for various business use cases, such as employee onboarding and training, knowledge sharing, customer outreach, and advertising.
Arcade
Arcade starts with a text prompt or a recording of your actual product. Using the Chrome extension, desktop app, or Figma plugin, you capture your product and transform it into interactive demos, polished videos, and campaign visuals.
Plus, every asset you create is informed by your Brand Kit. Arcade analyzes your website to pull in your fonts, colors, tone of voice, and visual style, so every output is on-brand by default without manual setup.
With Arcade, you get features like:
- Text-to-video where you can ask Arcade to create a polished video with product screens, animated scenes, customer quotes, and more to form a full product story
- Text-to-video blended with demos, so that you can create a stronger story before dropping users into a dynamic, interactive experience
- Advanced demo capabilities such as hotspots, branching paths, and chapters
- Personalization and editing tools for that last-mile edit.
- Synthetic voiceover in 30+ languages
- Brand Kit integration for consistent, on-brand outputs
- Integrations with tools such as Amplitude, Google Analytics, HubSpot, Salesforce, and Slack
Synthesia
Synthesia takes documents, PowerPoints, and other files and creates videos featuring AI avatars and voiceovers. These videos can be translated into over 160 languages.
Its video creation offerings include:
- Access to over 240 avatars and 1,000 AI voices
- Personal and custom avatars
- AI video translating, dubbing, and captioning
- Voice cloning
- Brand kit integration
- Live collaboration
- Interactive elements such as quizzes and CTAs
- ISO, IEC, and SOC 2 compliance
HeyGen
Like Synthesia, HeyGen can turn documents, images, presentations, and PDFs into talking head videos using AI avatars. It also allows you to translate scripts for global audiences.
Its video creation benefits are:
- Live avatars
- Face swap
- Edit without re-rendering
- Motion graphics and b-roll
- Brand kit integration
- GDPR and SOC 2 compliance
- Integrations with popular tools, including Adobe, Asana, Google, Microsoft, and HubSpot
Use cases
Only Arcade markets itself as a tool for product marketing and management. Beyond this, Arcade can be useful for driving pipeline and sales enablement.
Synthesia and HeyGen advertise their video creation services for sales and marketing, as well as training and upskilling staff, and delivering operations updates.
All three tools can be used for localization or translation.
Arcade
Arcade is used by more than 30,000 companies, including Salesforce, OpenAI, Instacart, and Atlassian, to showcase their products at every stage of the customer journey.
This includes:
- Marketing teams embedding demos in landing pages and campaigns to drive top-of-funnel engagement.
- Sales engineers using personalized, interactive leave-behinds to move deals forward.
- Customer success teams building onboarding libraries that help users get value from the product faster.
And the results speak for themselves. Using Arcade, clients have boosted onboarding conversions by 65%, tested new product concepts four times faster, and doubled their pipeline in one quarter. Whether a prospect is exploring your product for the first time, a sales engineer is walking a deal through a personalized demo, or a new customer is working through onboarding, the experience of interacting with a product is almost always more effective than reading about it or watching someone else use it.
Synthesia
Synthesia’s videos are primarily used for sales enablement, but can span a variety of use cases, including delivering more engaging employee training and enhancing accessibility.
HeyGen
HeyGen can help marketers build ads and social media videos at scale, as well as help sales teams speed up and personalize their outreach.
Analytics
Analytics help you see the value of your demos, so you can then convert interested parties into buyers or allocate marketing budget and resources more confidently. Only Arcade and Synthesia offer the ability to track the performance of your videos.
Arcade
With Arcade’s Growth plan, you gain access to data around interactions with your demos, including views, play rate, completion rate, and click-through. This information can guide your sales conversations, as well as inform what other demos you invest in or promote. Arcade also integrates with data tools such as Google Analytics, Clearbit, and Amplitude, allowing you to further monitor audience behavior.
Synthesia
With Synthesia, only enterprise clients can track analytics on their videos, such as impressions, completion rate, and average watch time.
HeyGen
HeyGen does not currently advertise an analytics offering for its videos.
Pricing
All three tools have a free option for testing out their product video features, as well as several pricing tiers, depending on your needs and budget.
Arcade
Arcade offers four types of plans for creators:
- Free ($0 a month): Gives you up to 3 demos a month with AI voiceover
- Pro ($38 a month per user): Unlimited demos, basic insights, video editing, no watermark, and GIF and MP4 export
- Growth ($50 a month per user): Pro offerings plus integrations, custom branding, advanced insights, AI translations, and more
- Enterprise (custom pricing): Growth offerings plus more seats and brand kits, unlimited custom links and collections, role-based access control, offline access, version history, and more
Learn more about Arcade’s pricing here.
Synthesia
Synthesia has basic plans to test out short videos or more comprehensive plans for all your marketing needs:
- Basic (free): Up to 10 minutes of video a month and 25 AI-generated video assets
- Starter ($19 a month): Basic offerings plus an AI video assistant, AI dubbing, custom on-brand avatars, chat and email support, and more
- Creator ($89 a month): Starter offerings plus branded video pages, API access, interactive videos, and more
- Enterprise (custom pricing): Creator offerings plus one-click translations, live team collaboration, dedicated customer service, and more
You can view their plans in more detail here.
HeyGen
HeyGen’s pricing includes three plans and a custom option for enterprises:
- Free ($0 a month): Up to 3 videos a month, over 500 stock photo avatars, video sharing and commenting, and more
- Creator ($29 a month): Videos up to 30 minutes long, unlimited photo avatars, voice cloning, brand kit, access to over 175 languages and dialects, and more
- Pro ($99 a month): Creator offerings plus the ability to edit transcripts, 4K video export, early access to new features, and more
You can explore pricing further here.
Which tool is right for you?
All of these tools make video production for product demos faster and easier, especially if you’re not an expert. They all also enable you to convert text into on-brand videos and visuals.
Arcade might be best suited for your needs if:
- You’re looking to create videos for product overviews, sizzle reels, or explainers.
- You want to blend videos with interactive product demos.
- You want to be able to easily scale, change, and customize demos.
- You’re looking to convert Figma files or prompts into on-brand videos for social media, email, or marketing.
- You might want to create a variety of assets, from full product launch videos to GIFs, images, and interactive demos.
- You want access to click-through, play rate, and other tracking data.
- You want a prospect to experience your product rather than watch someone describe it.
Synthesia or HeyGen may be a better match if:
- You want to create talking head videos using AI avatars and voiceovers.
- You want the ability to create custom avatars.
- You’re creating videos for onboarding, training, or knowledge sharing.
- You need to translate a video.
- You want to showcase your product in a static video.
Put your product center stage with Arcade
With Arcade, you can create quality, dynamic product demos in just minutes. Each demo can be customized for the user, so your customers can see their exact workflows embedded in your product and test it out for specific needs.
Beyond demos, Arcade's Creator Studio lets you transform the same product recording into a full suite of marketing assets. That includes polished videos with AI voiceover in 30+ languages, campaign visuals, social content, and channel-specific assets for email, ads, and presentations. Plus, the Brand Kit ensures everything you produce looks and sounds like your brand, whether it's a GIF for a LinkedIn post or a video for a product launch campaign.
Whether you’re hoping to close a sale or overseeing a product launch, you can move your pipeline forward with confidence and without delay. Get in touch or try it out for free today.
FAQs
Is Arcade only useful if I already have a finished product?
No. Arcade's Figma plugin lets you turn designs into interactive demos before your product is built, making it a strong tool for pre-launch marketing, investor pitches, and early user validation. Once your product is live, you can record directly from your browser with the Chrome extension or capture desktop and multi-app workflows with the Desktop App.
Does Arcade automatically apply my brand to everything I create?
Yes. The Brand Kit analyzes your website and existing assets to build a living hub of your typography, colors, voice, and visual style. From that point on, every demo, video, and visual that Arcade generates follows your brand guidelines by default.
How is Arcade different from AI video tools like Synthesia or HeyGen?
Synthesia and HeyGen are built around AI avatars. They turn documents and scripts into talking-head videos. Arcade starts with your actual product. It captures your UI and transforms it into interactive demos, polished videos, and campaign visuals that are automatically grounded in your brand.
Share on
