How SightCall Doubled Pipeline in One Quarter With Arcade
Company: SightCall
Industry: Technology – Customer Support
Region: Global (US & EMEA)
The Challenge: Static Demos Couldn’t Keep Up
Without offering a robust way to explore the product, SightCall’s marketing and sales teams were missing a critical step in the buyer journey. Every interaction required manual coordination, from scheduling calls to recording new walkthroughs for each release.
The result was a disconnected product story and slower deal cycles — even though interest in the category was high. Internally, design and product marketing were stretched thin as the teams worked to maintain assets that quickly went out of date, limiting the team’s ability to scale.
The Solution: Letting Buyers Experience the Product for Themselves
As SightCall’s product evolved, Vice President of Product Marketing, David Swift, was spending more time building and then rebuilding demos than telling the stories to showcase the product’s value. Existing tools were time consuming or couldn’t capture SightCall’s full remote visual assistance experience.
Then he spotted an interactive demo online — built with Arcade — and realized it could be exactly what they’d been missing.
With Arcade’s desktop recorder, AI-generated hotspots, and instant screenshot exports, David rebuilt SightCall’s demo workflow from the ground up. Updates that once took days now took hours or less, and localized versions could be produced with Arcade’s built-in AI functionality in just a few clicks.
Partnering with Swift on potential new use cases, CMO Andrew Federici brought that same experience to SightCall’s website, transforming static content into an interactive story that let prospective customers explore the product on their own terms — ultimately driving a major lift in pipeline.
“Arcades are currently the leading pipeline generator from our website. We promoted them so prospects could get a sense of the product and they were instantly successful." — Andrew Federici, CMO
Why Arcade: Built for Product Storytelling That Scales
Once Swift confirmed Arcade could capture SightCall’s full video experience, the solution quickly became the foundation for how the company tells its product story across channels.
What started as a solution for demo automation evolved into a shared toolkit that the entire Go-to-Market organization can rely on.
- Desktop recording captured the full product experience (including video plugins): SightCall evaluated other tools, but they couldn't record the live video plugin central to its software.Arcade’s desktop recorder solved that instantly.
- AI-assisted hotspot + step text sped up demo creation: Auto-generated callouts reduced manual editing time, helping David and his team iterate on new versions in hours or less instead of days.
- One-click language translations for accelerated localization: Global teams could launch localized demos without waiting on translation services, keeping regional marketing in sync.
- Screenshot export and auto-updating embeds eliminated manual rework: The team no longer had to re-record or track multiple versions because changes automatically across help centers and web pages.
- Instant scalability across sales, product, and CS: From bespoke Solutions Engineer demos to customer training and release walkthroughs, every team can now create and share consistent product experiences.
The Results: 2X Pipeline and Time Back for Every Team
Within a quarter of launching Arcade, SightCall’s new interactive demo had become its #1 website pipeline generator. Buyers could finally experience the product firsthand, while internal teams gained back time to focus on strategy instead of production cycles.
- 2× pipeline growth in one quarter: Embedding the Arcade demo across the website let prospects explore instantly, turning passive interest into qualified conversations.
- #1 pipeline generator from the website: The interactive demo now outperforms traditional talk to sales calls to action globally .
- Up to 3X faster demo creation and documentation cycles: With AI-assisted authoring and desktop capture, content updates that once took days now happen in hours or less.
- Global consistency across sites and regions: Auto-updating embeds and translations keep every buyer experience aligned, no matter the market.
What began as a search for a faster demo process ultimately became a growth engine — one that increased pipeline, improved efficiency across teams, and gave buyers a self-guided way to understand SightCall’s value.
Try it yourself: Create your first interactive demo with Arcade, or speak with an Arcade expert to learn more.
About SightCall
SightCall is the world's leading agentic visual intelligence platform, trusted by global leaders and the Fortune 500. With Xpert Knowledge, SightCall continues its mission to empower service organizations with tools that see, solve, and scale expertise like never before.
To learn more about SightCall, visit: sightcall.com.
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