Interactive demos are growing in popularity. They offer prospects and customers a way to experience the value of your product before they invest time or money in it.
The results back it up.
Top demos convert 67% of prospects and outperform other mediums, like videos.
This post covers 23 use cases for interactive demos in the sales process & funnel, along with real examples from leading SaaS companies.
14,000+ teams use Arcade to showcase their products to the world. We analyzed how top sales and other teams leverage interactive demos to grow faster.
Each use has a specific place in the sales funnel.
Let’s dive in ⤵️
Although we often see interactive demos play a more significant role later in the funnel (converting website traffic, for example), they can also drive awareness for your product and brand.
Especially when new features are introduced to your offering.
RudderStack’s GTM team saw a 200% increase in pipeline from launches after they included interactive product tours in new feature announcements.
Since Arcade demos have copyable links that can be easily shared, announcements created more awareness for Rudderstack’s platform than the team expected. As prospects explored new features and discovered the product's value proposition, they could request a personalized demo ⤵️
Interactive demos can be used to reveal high-intent leads interested in buying from you. It’s often done in two ways.
First, you can ask prospects to enter their information to access product tours, like this example from Anrok 👇
Although gating demos are a great way to get prospects’ information so that they can reach out to them, the data tells us that ungated have a 5-20% higher CTR. What you can do instead is offer prospects the opportunity to leave their information at the end of demos once they’ve realized the potential value of your product, like this example from Labelbox 👇
Another way to find out who’s interested in your product without requiring forms is to leverage Arcade’s Clearbit integration to reveal top accounts engaged with your product tours. Here’s how it works ⤵️
As seen in the Labelbox demo example below, interactive demos offer a much more efficient way to capture leads than other mediums like video. As you can see in the image below, Labelbox provides 4 ways for prospects to get in touch. This allows the team to capture more leads that would otherwise keep browsing the site.
Skilljar is another good example of this. After every section of their platform tour, prospects are offered the chance to contact their sales team.
In tandem with the ability to reveal and capture leads, sales teams can use demo analytics to qualify leads.
Arcade provides real-time analytics into how prospects interact with demos.
These insights can be synced to your GTM tech stack tools and implemented into lead-scoring models.
Once your team has built a few interactive demos covering all aspects of your solution, you can aggregate them all in what’s called a “demo library,” “demo center,” or “product tour library.”
Most teams will prefer to embed their demo library on a dedicated web page, like this example from Labelbox 👇
You can also use Arcade’s Collections feature 👇
As prospects evaluate your solution and consider some of your competitors, you can leverage interactive demos to highlight unique features that differentiate your product from competitors—showing side-by-side comparisons through interactive workflows, and addressing misconceptions about competitor advantages.
Here’s an example ⤵️
SDRs can leverage demo insights to personalize outreach. For example, syncing analytics from your demo platform to your CRM will give reps insights like:
Insights like these can help reps craft more personalized and contextual outreach because it uncover what leads care about and don’t.
Let’s say a prospect has engaged with your brand, either through marketing campaigns or sales outreach, and that an account executive is trying to nurture them down the sales funnel.
Having a library of pre-built demo templates can be a powerful tool. Reps can send prospects a pre-built interactive demo that they’ve personalized for that specific lead or account.
Here’s an example ⤵️
You’ve done a great job demoing your solution to a prospect. How do you ensure they can effectively champion your product internally?
Platforms like Arcade let you build personalized landing pages with interactive demos covering your prospects' concerns. You can send your prospects a link to the landing page so they can revisit your product at their own speed, and share it internally.
Here’s an example 👇
Rudderstack’s sales enablement team built interactive product tours meant to make complex product functionalities easier for new sales hires to grasp.
The result? New hires were ramped up and could start selling 83% faster.
In the below Arcade, they included synthetic voiceover so that reps could hear a crisp, timed delivery of the pitch, but at their own pace (by clicking through) so they could nail each section.
HTML-editing lets sales reps customize every component in an interactive demo on the fly, allowing for better alignment with prospects' responses to discovery questions during live demos.
It’s a solid option for teams that want controlled demo environments that look and feel like the native solution.
Reps can customize pre-built interactive demo templates to a prospect's industry or leverage demo centers to repurpose content in deals.
For example, Gardenia Tech’s sales team can pull from demos showcasing certain aspects of the platform. Some tours in their demo center are tailored to their ideal customer personas, like Private Equity Firms, as show below ⤵️
Sales teams can provide prospects with a self-guided demo to explore at their own pace. Demos can be easily shared as a personalized link, downloaded as a GIF or video, or embedded into any page or email.
Let’s imagine that an account executive is doing a live demo with a prospect. The decision maker voices an objection that can’t be addressed live.
Suppose your interactive demo platform lets you spin up demos quickly (Arcade is the market leader). In that case, the interactive demos can be a great way to show live proof of how your product solves specific challenges voiced as concerns during live calls.
The best sales teams can leverage Arcade Collections to follow up after calls with multiple examples and put them into a centralized, shareable page. Here’s an example 👈
The very best sales teams don’t only use interactive demos to build tours that showcase features. They also built interactive presentations that showcase ROI, integrating static, well-designed pages and video clips.
Here’s an example 👇
As you bring accounts closer to a Closed Won deal, you will often need to showcase how your solution fits into the existing tech infrastructure. Interactive tours can be built to let prospects experience it firsthand and understand not only how the integration will work but also how to configure it.
Here’s an example 👇
Nudge Security embeds interactive demos in every changelog (view image below). These interactive product tours showcase the platform's new capabilities and can be used by account managers to upsell existing customers on new products.
Do you have an account that has not been fully utilizing your solution? Or perhaps it is nearing a renewal date and not getting enough value from your platform?
Account managers can send personalized interactive demos to re-engage accounts and show users capabilities they’re not leveraging.
Special effects like Pan & Zoom can emphasize specific actions that users don’t take.
To increase product usage and renew contracts, account managers can send existing customers product tours demonstrating new features or capabilities that aren’t utilized fully.
An efficient way to do this is to showcase new workflows or use cases that customers have yet to take advantage of.
Clay does this well. The team constantly posts new “Claybooks”, which are workflows people can set up in Clay. Each Claybook uses Arcade interactive tours to demonstrate each step (as seen in the image below ⤵️).
Clay’s sales team can then send Claybooks to their existing customers, introducing new workflows they can leverage.
Similar to how SDRs can use demo analytics and Arcade’s Clearbit integration to uncover qualified leads, account managers can find expansion opportunities if existing customers engage with interactive demos showcasing new capabilities or product lines.
For example, the below demo from Beyond Identity branches into different demos based on the viewer’s SSO & use case.
Beyond Identity’s sales team could set up a workflow that alerts them when existing customers view new branches, showing interest in different capabilities they aren’t paying for.
Interactive demos can be adjusted to match your channel partners’ branding guidelines, making them more likely to be used in customer engagements.
A common hurdle in unlocking channel sales is helping the channel partner’s sales team understand complex software products.
Interactive demos not only effectively familiarize channel partners with your solution but also allow them to revisit it when needed to refresh their memories.
Arcade (that’s us 👋) is the leading interactive demo platform for sales teams in 2025. Sales teams leverage Arcade to engage and educate prospects and existing customers about product features and use cases in a compelling, interactive manner.
Give it a try today, or read about how other SaaS companies grow with us.
