At Arcade, we believe product storytelling should be both powerful and easy. We’re excited to share why we’ve launched a new avenue to give GTM (Go-to-Market) teams total control over access, visibility into engagement, and seamless ways to collaborate with internal teams and buyers.
With our launch of Custom Links, Commenting, and Collaboration Roles, product demos do more than tell your story – they help your team win, whether that means closing a deal, driving adoption, enabling consistency, or scaling enterprise governance.
The Status Quo of Demo Sharing Falls Short
For years, GTM teams have faced a trade-off when sharing demos. Quick-share links are fast and flexible, but they come at the cost of control, visibility, and compliance. On the other hand, rigid legacy platforms offer more structure, but slow teams down with clunky workflows and limited adaptability.
The ability to seamlessly collaborate with teammates and stakeholders has lagged, too. Feedback loops get scattered across Slack threads, approval flows get buried in cluttered inboxes, and sellers are left chasing signals while buyers get frustrated. This all results in missed opportunities, longer sales cycles, and wasted effort.
Custom Links, Commenting, and Collaboration Roles: 3 New Features Delivering One Enterprise-Ready Demo Experience
Together, these three features give teams what they’ve been missing: control, visibility, and collaboration at scale:
- Custom Links give you the reins for every share. Tailor access for each buyer or champion, lock it down with expirations, passcodes, or email gating, and know exactly when someone engages — with real-time notifications and recipient-level analytics. No more sending demos into the void.
- Commenting turns demos from static files into living workspaces. Stakeholders can leave feedback right inside your Arcade, approvals move faster, and entire buying committees stay aligned — all without adding yet another meeting to the calendar.
- Collaboration Roles add the governance layer – and the flexibility – that enterprises need. With role-based access, teams can standardize demo quality, protect sensitive content, and limit external publishing rights. It’s demo consistency and security, without the drag of rigid workflows.
At Arcade, we’ve always strived to help teams to show, not just tell – this latest launch only makes it easier for our customers to raise the product demo bar. Whether you’re an Account Executive chasing a whale, a Customer Success Manager driving adoption, or an enablement leader ensuring consistency, Arcade now helps teams deliver demos that are more trackable, collaborative, and secure than ever.
How It Works in Practice
- Create & Share: Generate Custom Links for each stakeholder, prospect, or customer, adding guardrails like expiration dates or passcodes.
- Track Engagement: Recipient-level analytics show who viewed the demo, for how long, and what sections resonated.
- Collaborate in Context: Stakeholders drop comments directly in the demo, accelerating feedback and decisions.
- Scale with Governance: Collaboration Roles ensure that across large teams, demos stay consistent, compliant, and secure.
What It Means for Our Customers
With this launch, Arcade empowers Sales teams to become more impactful storytellers.
For Enterprise Account Executives, Custom Links mean complete control over who sees a demo — and real-time alerts the moment a prospect engages — turning every share into an actionable follow-up. Alongside them, Solutions Architects and Pre-Sales Engineers can deliver technical proof-of-concepts with the confidence of role-based safeguards, ensuring security doesn’t slow down evaluation cycles.
Control, Collaboration & Confidence: A Demo Experience Built for How Teams Work Today
The introduction of these enterprise-grade features ensures that every demo your team shares is secure, collaborative, and measurable. That means no more losing control over links once they’re sent, no more scattered feedback slowing deliveries down, and no more confusion over access and permissions as teams grow and expand.
With Arcade, your demo goes beyond simply showcasing your product – it helps you build narratives that land, collaborate and iterate quickly, and win more deals faster, at enterprise scale.
FAQ
What are Arcade Custom Links?
Custom Links let you create unique demo links for each prospect, customer, or internal stakeholder. You can add guardrails such as expiration dates, passwords, or email-gating. This gives you complete control over who can view your demo and visibility into when they engage.
Why should I use Custom Links instead of standard demo sharing?
Quick-share links often get lost or forwarded without context. With Custom Links, every share is tracked. You’ll know exactly who viewed the demo, when, and which sections resonated, making it easier to follow up with the right context and avoid “sending demos into the void.”
How does Commenting work in Arcade demos?
Commenting turns static demos into collaborative workspaces. Stakeholders can leave feedback directly inside the demo, reducing back-and-forth over email or Slack. This keeps everyone aligned on approvals and feedback without adding extra meetings.
What are Collaboration Roles in Arcade?
Collaboration Roles give enterprises governance and flexibility. Teams can set role-based access to demos, protecting sensitive content and ensuring compliance. For example, sales engineers can share a technical demo with IT under stricter permissions, while a marketing team can share the same demo more broadly.
How do these features help enterprise teams?
Together, Custom Links, Commenting, and Collaboration Roles deliver control, collaboration, and compliance. Sales teams close faster by knowing when prospects engage. Customer success managers onboard more efficiently with feedback loops. IT and security leaders gain governance over who can access demos.
Can I track analytics on my demo shares?
Yes. Recipient-level analytics show who viewed your demo, how long they engaged, and which sections captured their attention. This makes follow-up smarter and more personalized.
Is Arcade secure for enterprise use?
Yes. Collaboration Roles support enterprise-grade controls including email/password-gated access, role-based permissions, and audit trails, so you can share demos at scale without sacrificing security or compliance.
How is Arcade different from Loom or Camtasia?
While Loom or Camtasia are great for quick recordings, Arcade is built for interactive, enterprise-ready demos. It combines sharing, feedback, and governance in one platform — turning demos into measurable, collaborative assets instead of one-way videos.
Which plans include these features?
Commenting is available across all plans, including Free. Collaboration roles and custom links are unlimited on Enterprise. Growth includes 5 custom links to test the functionality—see our [pricing page] for full details.
What are Custom Links?
Custom links are unique, trackable links for different audiences or campaigns. Each link includes optional security controls like password protection, email authentication, and expiration dates, plus individual analytics to see exactly who's engaging with your content.
How does email authentication work?
Arcade collaborators must verify their email address through Google or Microsoft sign-in, giving you 100% accurate collaborator identification in your Insights. This is different from our standard Audience Reveal feature, which uses IP-based company detection and is less precise.
Who should use these features?
Built for sales teams, solutions engineers, and customer success teams who need secure, trackable sharing with prospects and customers. Perfect for confidential demos, time-sensitive proposals, and measuring engagement across different audiences.
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