If you’re evaluating Storylane as a product demo software, pricing is probably one of the hardest parts to unpack.

Storylane’s plans scale quickly, include multiple add-ons, and unlock very different capabilities depending on the tier, making it tough to understand what you actually get for the price, and whether it’s worth it for your team.

In this guide, we break down Storylane’s pricing structure, plans, and add-ons, explain how costs grow as you scale, and highlight where teams tend to feel the tradeoffs. 

TL;DR

• Storylane uses a monthly or annual pricing model, with costs tied to the features you unlock. Additional seats are priced separately.
• Pricing scales quickly as you move up plans and add more seats, integrations, and advanced capabilities.
• On lower-tier plans, teams can purchase add-ons like extra seats and access to the Buyer Hub.
• For an average user, Storylane’s plans can reach up to $31,325 per year, with a reported median of around $11,500.

At the end of this guide, we’ll introduce a new interactive demo software that can help you create product demos quicker and easier than Storylane.

Storylane pricing plans

Storylane is an interactive demo platform that lets you quickly create product demos and tours. The tool has a free plan as well as four paid plans.

➡️ Storylane’s pricing model is that you pay a monthly or annual plan (20% discount) depending on the features you need, and then pay extra if you require extra seats.

Here's a little sneak peek into Storylane’s pricing:

You can start for free with the tool and then upgrade to the tool's monthly or annual plans.

➡️ The pricing structures are not influenced by the volume of visitors watching your demos, as some Storylane competitors do.

Does Storylane have a free version? 

Yes, Storylane has a free version of its interactive demo building software. You can publish one live guided demo to test the waters with one seat available.

❗On the Free plan, you must build the interactive demo with screenshots and videos only. With the paid plans, you will be able to make guided demos using HTML as well.

The free plan includes:

• Unlimited shares and views — you can share that one published demo across all audiences
• AI Suite
• Lead Capture
• Video recordings
• Blur, Track, and Zoom
• Basic analytics on viewer behavior
• A basic Slack integration

Drawback: Learning curve

It is not as easy to get started on Storylane as other alternatives.

According to one verified user, the platform has a steep learning curve, and it takes time to get accustomed to it.

“The UX for creating steps in demos can take some time to get used to. Sometimes, there are more clicks than necessary to get something done. If you like to get fancy with the positioning/format/display of customer directions in a demo, things can get a bit buggy to get just right.”

Storylane’s Starter plan

With Storylane’s Starter plan, you will get access to create unlimited live guided demos using screenshots and videos.

Starting from $40/month, when paid annually, you will get all of the features in Free, plus:

• Unlimited live demos
• AI Suite that will help you enhance your content and add translations and voiceovers
• Demo Chapters, which allow you to showcase multiple features of your product to your viewers in a single demo
• Deep integrations with HubSpot and Zapier
• Real-time custom alerts to Slack, email, and webhooks
• Invites for internal collaborators
• Advanced analytics
• Option to download video and export analytics

For each additional seat, it's $40 per user on the Starter plan.

Drawback: Limited customization and personalization

Users of Storylane note that the platform’s customization features are limited.

While researching the platform, we found that inside Storylane, you can’t add brand-specific features, such as a custom loader and modal designs.

Customization and personalization are important in 2026, as brands want their interactive demos to resemble their products and websites.

“Customization features are limited, i.e., arrows or back buttons, but they work.”

Storylane’s Growth plan

Storylane’s Growth plan starts at $500/month and gives you access to unlimited live demos using screenshots, videos, and HTML.

This tier is ideal for brands that want to clone their product with HTML capture.

With the Growth Plan, you will get all the features in Starter, plus:

• Five seats for your team
• HTML Demo Editor that allows you to change text or any element on the screen, add images, custom HTML, and more
• The ability to change HTML content with AI
• Personalization, with which you can personalize your demos using Storylane’s tokens
• Account Reveal, which allows you to de-anonymize 2,500 demo visitors/month with company and enriched firmographic data
• Access to 10+ additional integrations
• A/B testing (test demo variations to optimize CTAs, flows, and conversions)
• Custom lead forms

Your brand will also get access to a dedicated customer success manager who will help you resolve issues faster.

There are also two additional paid add-ons that you can select:

• Buyer Hub helps buyers address multiple use cases in one place
• Extra seat for one of your team members that costs $100/seat

Drawback: Time-consuming to create a demo

Even though customers consider the product great, they confirm that creating a demo isn’t necessarily quick and easy.

“The product is great, but creating a demo can be a little time-consuming.”

Storylane’s Premium plan

Storylane’s Premium plan gives you access to 10 seats as well as the Buyer Hub.

‍

Costing $1,200 per month when paid annually, you will get access to all of the features in Growth, plus:

• Salesforce integration and app
• SSO to improve your security
• Whitelabel demo URL

Your brand will also have access to a dedicated client support manager.

‍

💡 Start-up discount: For early-stage companies that are bootstrapped, seed, or pre-seed stage, Storylane offers a discount on the "Growth" and "Premium" plans.

Drawback: The tool is not mobile-friendly

Despite Storylane’s wealth of features, creating mobile-friendly interactive demos is impossible.

This has been a deal-breaker for product marketers who want to deliver interactive demos that don’t only look great on desktop.

“The Storylane tool is not mobile friendly, but I'm sure they're working on this as I write this review.”

Storylane’s Enterprise plan

Storylane’s Enterprise plan gives you access to Sandbox Demos as well as even more customization options, professional services, and increased security.

The plan is perfect for large organizations that want to train their team to build interactive demos effectively and gain access to the tool’s API.

‍

The Enterprise plan has custom pricing, which gets you access to all of the features in Premium, Sandbox Demos, and:

• Enterprise AI suite
• API access
• Enterprise-grade security
• A dedicated account team to resolve your issues faster
• Multi-teams, so you can collaborate with other departments in your company
• Ongoing coaching so you can build better demos

Drawback: The pricing can get steep

A verified enterprise user of Storylane describes the tool’s enterprise pricing as something to think about.

“Price is a bit tough to swallow, will wait on the ROI to justify its price.”

How much does Storylane actually cost?

According to Vendr, the median annual price for Storylane is $11,500, but it can go up to $31,325.

Disclaimer: The sources are anonymous, and we could not verify these numbers.

Looking for a Storylane alternative to build interactive demos?

If you are unsure if Storylane’s pricing is right for your team’s needs, you can consider alternatives to Storylane.

If your primary focus is creating compelling product demos to impress and captivate your audience without costing tens of thousands of dollars, look no further than Arcade (our tool).

Here’s how Arcade is different from Storylane:

• Record-first vs. build-first: Arcade lets you record your real product in real time (clicks, scrolling, typing, multi-screen flows) and then reuse that single capture across demos, videos, and visuals. Storylane relies more heavily on post-capture assembly.
• One capture, many outputs: With Arcade Creator Studio, the same product recording can power interactive demos, exported videos, website visuals, and sales assets — no need to rebuild the same flow in multiple tools.
• Built for speed and scale: Arcade is designed for fast-moving GTM teams, with an average deployment time of ~6 minutes and automatic updates that help demos stay current as the product UI changes.
• Lower lift for polished results: Brand-aware AI applies your fonts, colors, layout patterns, and tone automatically, reducing the design and editing work required to keep assets on-brand.

💡 You can also check out our detailed comparison between Storylane, Navattic, and Arcade.

Arcade features

Advanced recording & exporting options

Our customers love Arcade’s versatile options for building demos, packed in an intuitive, easy-to-use interface.

You can use Arcade’s Chrome extension to:

• Record engagement, such as clicks
• Catch mouse movements
• Take screenshots or record product videos
• Create hotspots

Additionally, Arcade has a desktop app to record:

• Desktop apps
• Terminal apps
• Multiple tabs and screens

💡Your team won’t have to use separate tools for screen recording, screenshots, creating, and editing interactive demos. You can do it all from Arcade.

The software also lets you upload existing videos and screenshots as pillars for your interactive product tour. 

The platform then stitches the videos and screenshots into demo steps.

‍

💡Pro tip: This method of creating interactive product demos is a particularly flexible option if you want to make demos for mobile applications or migrate existing demo content.

When your interactive demos are ready, Arcade supports multi-media and multi-channel exports, such as:

• HTML-embedding the demos on your website, landing page, or app
• Social media and email campaigns
• High-quality GIF
• High-quality video
• Sharing links to your demo via any channel

And to put the cherry on top, Arcade’s demos are mobile-friendly (unlike Storylane’s).

The tool’s demos are optimized for mobile phones, meaning they are automatically adjusted to the device they’re viewed on.

Creator Studio: One capture, multiple outputs

Once a product flow is captured, Arcade Creator Studio lets teams reuse that same recording across multiple formats without rebuilding or re-recording the flow.

From a single capture, teams can create:

• Interactive demos and guided product tours
• Polished videos with music, transitions, and effects
• Website visuals, screenshots, and campaign assets
• High-quality exports (GIFs, MP4s, images) for sales, marketing, and support

Arcade is especially useful for teams that need to ship product content quickly across channels without maintaining separate tools or duplicated workflows.

Visual polish & editing

Arcade helps you tell your product story the way you want to by providing advanced editing options, such as:

• Chapters: Chapters can break up your demo into relevant segments and add context for each, making it easier to navigate and rewind.
• Choose your own adventure: An advanced branching option that gives your customers more control over the demo by letting them choose a path.
• Camera Recording: Add a personalized touch to your product demos by recording a video or audio.
• Mobile optimization: The tool automatically adjusts and optimizes demos for mobile views when it detects they’re being accessed through mobile.
• Video editing: You can upload video files, and/or the desktop app and the Chrome extension will automatically generate a video that you can trim, speed up, and turn into a static image.
• Pan and zoom: Arcade lets you easily direct your audience’s focus to the most critical parts of the tour without advanced editing skills.
• Blurring: You can blur parts of an existing interactive demo.
• Synthetic voiceovers: Our platform supports 30+ voiceover languages, enabling you to include clear and concise explanations at each step of the product tour.

Brand-aware AI & automated design consistency

Arcade includes brand-aware AI that automatically applies your visual identity across demos, videos, and visuals.

Using its built-in Brand Kit, Arcade analyzes your website and existing content to capture:

• Fonts, colors, and layout patterns
• Visual hierarchy and spacing
• Brand voice and tone

That context is then applied automatically as you create or edit content, so changes like updating copy, adding a step, or exporting a new asset don’t require a designer to re-style or clean things up afterward.

Teams can maintain consistent, on-brand output even as demos are reused, personalized, or updated over time.

Case Study: Glide saved six months of content production. 

Glide was able to refresh and expand two-thirds of its documentation, reducing the production time for six months' worth of content (video).

Advanced customization & personalization

Brands care about creating interactive demos that seamlessly fit their brand, such as HackTheBox. 👇

Personalization is the key to success in today’s competitive market, and it also applies to product demos.

This is why crafting a customized demo for each lead will make your brand more memorable.

You can create fully personalized demos quickly with Arcade’s custom variables and links.

➡️ Variables are placeholders you can define that turn specific text within your product demo into templates. 

When viewed, these templates will be replaced with personalized values, such as the lead’s first name, company name, etc.

Test it out here. 👇

➡️ You can also personalize demos for many viewers with custom links.

The tool will automatically generate a template with dynamic placeholders and lead data.

➡️ Page Morph helps you personalize demos for specific prospects by directly editing the text of your recording product.

Analytics, lead capture, & GTM integrations

Creating a demo is only part of the workflow. Arcade also helps teams understand who’s engaging and how demos perform.

Built-in capabilities include:

• Forms and CTAs embedded directly into demos to capture lead data
• Audience Reveal, which identifies companies interacting with demos even without form fills
• Engagement analytics, such as views, drop-off points, and interaction patterns
• CRM and analytics integrations, including HubSpot, Salesforce, Amplitude, and Google Analytics

These insights help product, marketing, and sales teams connect demo engagement directly to pipeline and revenue activity.

How Arcade's pricing is different from Storylane

Arcade’s pricing is primarily based on the number of demos you require. 

Arcade also has a more generous freemium plan that lets you create and publish three interactive product demos (instead of one with Storylane), including camera recording, synthetic voiceover, and Avery AI (that automatically generates a title, chapters, and content for your demos, tailored to your specific needs).

For unlimited product demos and more design, personalization, and sharing options, you can subscribe to one of three paid plans:

• Pro: $32/month for unlimited demos, unlocks editing tools like pan and zoom, blur effects, watermark removal, basic analytics, and the ability to export as GIF or MP4.
• Growth: $42.50/user/month for teams, with everything in Pro plus collaboration features, white labeling, advanced branching logic, granular permissions, and deeper engagement insights.
• Enterprise: Custom pricing designed for organizations that need enterprise-grade security, role-based access, dedicated customer success management, branded domains, and custom analytics dashboards.

‍

Note: You can try Arcade’s Growth plan’s advanced editing, branching, and collaboration features with its 14-day free trial. Try it for free to experience Arcade’s full capabilities.

Arcade vs. Storylane: Quick comparison

‍

‍

Get started with Arcade today

Telling your product's story is challenging, and today's buyers expect you to show them your product, not just talk about it.

Arcade removes the creative and technical barriers felt by product marketers who want to showcase their products on a website, content, or social media. 

The tool is right for your team if you’re looking for a product tour solution that is designed for ease of use and offers:

• The fastest deployment time on the market (about 6 minutes)
• A comprehensive range of customization and personalization options
• Easy creation of demos of both desktop and web apps

Whether you're launching a new feature or building a full demo library, Arcade helps you create studio-quality product content without waiting on designers or developers. Start creating with Arcade and see why GTM teams ship demos in minutes, not weeks.

FAQs

What does “one capture, multiple outputs” actually mean?

In practice, it means less duplicated work. With Arcade Creator Studio, one product recording can power an interactive demo, a polished marketing video, website visuals, sales assets, and exportable GIFs or MP4s. 

Teams don’t have to rebuild the same flow separately for each channel, which dramatically reduces production time as content needs grow.

Is Arcade only for interactive demos?

Not at all; interactive demos are just the starting point. Arcade is built for broader product storytelling, using the same product capture to create demos, videos, website visuals, sales collateral, and campaign assets. 

The goal is to let teams show their product everywhere without re-recording or re-editing the same flow in multiple tools.

Which platform is better for fast-moving teams?

Arcade is generally the better fit for fast-moving teams. Its auto-updating demos and reusable captures help keep content aligned with frequent UI changes, reducing the need to constantly rebuild demos from scratch. 

HTML-heavy workflows typically require more manual maintenance as products evolve.

When does Storylane make more sense than Arcade?

Storylane can be a good choice if your team specifically wants an HTML-based demo builder with deep post-capture control, or if you rely heavily on structured sales demos using Buyer Hub or Sandbox Demos. 

It’s often better suited to teams that value granular control over speed and are comfortable with longer build cycles.

When does Arcade make more sense than Storylane?

Arcade tends to win when speed, flexibility, and reuse matter most. It’s a strong fit for teams that want to record their real product, ship demos quickly, reuse content across channels, and keep everything on-brand without constant design cleanup.