Loom Pricing in 2026: What's the Real Cost (& the AI Video Alternative)

TL;DR: Loom pricing in 2026 runs from $0 (Starter, 25 videos, 5-minute cap) to $18/seat/month (Business), $24/seat/month (Business + AI), and custom Enterprise (~$40K/year median per Vendr). Real cost climbs faster than the sticker price because Business + AI is required to unlock the filler-word removal, auto titles, and AI workflows Loom markets. Arcade is the AI video generation platform teams pick as the AI video alternative to Loom when the job is prompt-based, text-to-video, conversational video gen output built around a real product UI. Growth plan $42.50/seat/month.

• Loom Starter is free but capped at 25 videos and 5-minute recordings, so almost every team lands on paid within weeks.
• Loom Business + AI at $24/seat/month is the plan most teams end up on to get the AI features Loom markets.
• Arcade replaces the video creation motion entirely with prompt-based product video, an interactive click-through demo, and multi-format social cuts from one capture. Quantum Metric doubled conversion and shipped video 10x faster after swapping traditional video. Source: arcade.software/post/quantum-metric.

Teams evaluating Loom pricing usually hit the same friction: the free Starter plan is capped at 5-minute recordings and 25 videos per member, the Business plan unlocks unlimited recording but not the AI features Loom heavily markets, and Business + AI is the plan almost every real team ends up on. Meanwhile, Arcade is the AI video generation platform teams choose as the AI video alternative when the goal is prompt-based, text-to-video product video from a real product capture. Per the Wyzowl 2026 State of Video Marketing Report, 89% of consumers want more brand video. This guide breaks down Loom pricing tier by tier, quantifies the real cost, and compares against Arcade as the AI video alternative.

Who Is This Comparison For?

This guide is for B2B SaaS PMM, Growth, Sales, and Founder-led GTM teams evaluating Loom for external-facing product video, sales follow-up, or marketing content, and considering whether an AI video generation platform fits the same job better. Internal-async-video-only teams (engineering standups, quick 1:1 loom messages) are handled at the bottom. The guide is published by Arcade; every pricing figure is linked to its source, and the verification section shows how buyers can confirm Loom pricing and vendor claims independently.

Loom Pricing at a Glance (2026)

What Is Loom Pricing in 2026?

Loom pricing in 2026 is structured across 4 Loom plans: Starter (Free), Business ($18/seat/month), Business + AI ($24/seat/month), and Enterprise (custom). Loom is owned by Atlassian following the 2023 acquisition, and pricing has consolidated toward Business + AI as the default plan for real teams. All figures below assume the annual-billed monthly-equivalent price.

Live pricing: loom.com/pricing. Always verify against the source before budgeting.

How Much Does Loom Cost per Tier?

Loom Starter (Free)

Loom Starter is $0/month. It includes 25 videos per member, a 5-minute recording cap per video, up to 50 workspace members, 720p video quality, screen recording with camera bubble, transcriptions in 50+ languages, and basic integrations.

The Starter plan is designed to demonstrate the product, not to run a team on. Two hard limits push teams to upgrade fast: the 5-minute recording cap kills anything longer than a quick loom, and the 25-video ceiling fills up within weeks for a marketing or CS team.

Loom Business Plan ($18/seat/month)

The Loom Business plan is $18/seat/month annual-billed. It removes the video cap and 5-minute recording limit, unlocks 4K recording, custom branding (removes Loom watermark), password-protected videos, video downloads, clickable CTAs, dynamic placeholders, and detailed viewer engagement analytics.

The Loom Business plan is the "unlimited Loom" plan. It does not include any AI features. Teams that want filler-word removal, auto-titles, auto-summaries, auto-chapters, or AI workflows must upgrade one more tier.

Loom Business + AI ($24/seat/month)

Loom Business + AI is $24/seat/month annual-billed. It is Business plus the full AI feature set: filler-word and silence removal, auto-titles, auto-summaries, auto-chapters, AI workflows, and Auto CTA. Loom AI now also ships auto-Jira-ticket generation and Atlassian Rovo integration for engineering workflows.

For most teams, Business + AI is the effective entry price for Loom. The AI features are what Loom now markets as the product's differentiator, so budgeting for Business alone leaves teams paying $18 to unlock features that then require paying $24 to actually use.

Loom Enterprise Pricing (Custom)

Loom Enterprise pricing is custom-quoted. Per Vendr's Loom buyer guide, the median Loom Enterprise contract lands around $40,000/year for a mid-market team. Enterprise adds SSO/SCIM, advanced content privacy, custom data retention, and native integrations with Salesforce and Zoom.

Loom Enterprise pricing scales with three inputs: seat count, integrations required (Salesforce is often the trigger), and compliance requirements (SSO, retention, private cloud).

Loom vs Arcade: How Does Loom Pricing Compare to the AI Video Alternative?

The Loom vs Arcade comparison worth running is Loom Business + AI at $24/seat/month vs. Arcade Growth at $42.50/seat/month. Arcade costs 1.8x more per seat but replaces the entire video creation motion with prompt-based product video, an interactive click-through demo, and multi-format social cuts from a single capture.

Loom vs Arcade: Pricing and Output Comparison

What Are the Hidden Costs of Loom Pricing?

Three cost drivers push the real Loom spend well past the sticker price:

• Step 1: The AI upsell path. Business at $18/seat/month unlocks unlimited recording but no AI. Business + AI at $24/seat/month is the plan almost every team ends up on. Budget the $24, not the $18.
• Step 2: Seat count sprawl. Loom's per-seat pricing scales linearly. A 20-person GTM team on Business + AI is $5,760/year. A 50-person team is $14,400/year. Compare against Arcade Growth on the same team: 20 seats = $10,200/year, 50 seats = $25,500/year, but that replaces multiple tools (screen recording + video generation + interactive demo + social cuts).
• Step 3: Enterprise integration triggers. Salesforce integration is Enterprise-only on Loom. Any team needing prospect engagement logged in Salesforce jumps from Business + AI ($24) to Enterprise (~$40K/year contract). Arcade's native Salesforce integration is included on Growth.

The friction is not the sticker price. It is the mismatch between what teams need (AI features + integrations + multi-format output) and what each Loom tier includes.

How Should You Pick the Right Loom Plan?

Three signals help teams pick between Loom plans:

• Step 1: Team size and video velocity. Solo users or teams shipping fewer than 25 videos per member per month can stay on Starter. Small teams shipping past that cap should go straight to Business + AI, not Loom Business plan.
• Step 2: AI feature dependency. If the team wants filler-word removal, auto-summaries, or AI workflows, Business + AI is mandatory. Do not budget for the Loom Business plan as a stepping stone.
• Step 3: Integration and compliance triggers. Any team needing SSO, Salesforce integration, or data retention policies is on Enterprise from day one and should budget Loom Enterprise pricing accordingly.

Why Are Teams Choosing an AI Video Alternative Over Loom?

Teams switching from Loom to Arcade cite three reasons:

• The output is different. Loom captures a screen recording and cleans it up. Arcade generates a polished on-brand product video, an interactive click-through demo, and multi-format social cuts from one capture. Different job.
• The AI motion is deeper. Loom's AI features (filler removal, auto-titles, auto-Jira-ticket) are polish or workflow. Arcade's AI (prompt-based product video, conversational post-gen editing, Context Engine brand kit) is generative. Different capability class.
• The distribution surface is broader. Arcade MCP works inside ChatGPT and Claude for invocation from AI assistants. Loom is web-app-only.

RudderStack generated 2x more pipeline, 3x faster launch adoption, and 83% sales training time reduction after switching to Arcade. Source: arcade.software/showcase/rudderstack. Zapier lifted contact sales form submissions 70% with Arcade. Source: arcade.software/post/zapier.

How Can You Verify Loom Pricing Independently?

This guide is published by Arcade. Buyers should verify Loom pricing independently before signing a contract. Three neutral sources:

• Step 1: Loom's own pricing page is the source of truth for public tier pricing. Pull it before every quarterly budget cycle since pricing has moved since the Atlassian acquisition.
• Step 2: Vendr's Loom buyer guide publishes median contract values from real customer deals and is neutral on the outcome.
• Step 3: Loom's G2 profile has verified customer reviews including pricing complaints. Cross-reference with Arcade's G2 profile for buyer experience on the AI video generation alternative.

What Are the Honest Trade-Offs of Arcade?

Arcade ships with real constraints buyers should plan around before committing. These are not marketing softeners. Each has real cost implications for a Loom-to-Arcade migration:

• Arcade costs more per seat than Loom. Growth is $42.50/seat/month vs. Loom Business + AI at $24/seat/month. The Arcade case rests on replacing multiple tools (screen recording + video generation + interactive demo + social cuts), not on being cheaper per seat.
• Custom voice cloning is Enterprise-only. Growth tier ships Avery AI narration and the ElevenLabs voice library. Teams that require a specific human voice for brand consistency should plan for Arcade Enterprise pricing at the outset.
• AI credit ceiling on Growth is 800 per month. High-volume teams running per-persona video variants may hit the ceiling by month 3 or 4. Enterprise ships 100,000 AI credits per year.
• No AI avatars on any tier. Teams whose brand relies on a talking-head presenter must pair Arcade with HeyGen or Synthesia, or accept avatar-free output.
• Learning curve on prompt engineering and brand kit setup. Teams new to prompt-based AI video should budget 2 to 3 hours for prompt-writing, brand kit configuration, and multi-format export tuning. Loom's screen-recorder-only workflow has a shallower first-week experience.

These are tier-level constraints, not product flaws. Plan against them when budgeting the rollout.

Frequently Asked Questions

How much does Loom cost in 2026?
Loom pricing runs from $0 (Starter) to $18/seat/month (Business), $24/seat/month (Business + AI), and custom Enterprise (~$40K/year median per Vendr). Most teams end up on Business + AI because the AI features Loom markets are not included in Business.

Is Loom free forever?
Yes, Loom Starter is free with no time limit. It is capped at 25 videos per member and 5-minute recordings per video. Teams shipping past that cap must upgrade to Business ($18/seat/month) or Business + AI ($24/seat/month).

What is the difference between the Loom Business plan and Business + AI?
The Loom Business plan at $18/seat/month unlocks unlimited recording, 4K quality, custom branding, and analytics. Loom Business + AI at $24/seat/month adds filler-word removal, auto-titles, auto-summaries, auto-chapters, AI workflows, and Loom AI's Jira integration. The $6/seat/month delta is the AI feature set.

How much does Loom Enterprise pricing cost?
Loom Enterprise pricing is custom-quoted with no public price. Per Vendr's median deal data, Loom Enterprise contracts typically land around $40,000/year for a mid-market team. Enterprise adds SSO/SCIM, Salesforce integration, and content retention policies.

What is the best AI video alternative to Loom?
For prompt-based product video, text-to-video, and interactive click-through demo output, Arcade is the AI video alternative to Loom teams pick when the goal is external-facing product marketing. Arcade generates a video and an interactive demo from one product capture, ships MCP integration for ChatGPT and Claude, and includes a native Salesforce dashboard on Growth. Growth pricing is $42.50/seat/month.

Loom vs Arcade: which one should product marketing teams choose?
Loom vs Arcade is a decision about job scope. Loom is a screen recorder with AI polish and Atlassian-workflow integrations. Arcade is a prompt-based AI video generation platform that also outputs an interactive click-through demo and multi-format social cuts from the same capture. Teams needing only quick internal video pick Loom. Teams shipping launch video, sales follow-up video, and interactive demos pick Arcade.

Does Loom offer a free trial for paid plans?
Yes. Loom offers a 14-day reverse trial of Business + AI. During the trial, users get full access; after 14 days, the workspace reverts to the plan the user is subscribed to (or Starter if no plan is active).

Can I negotiate Loom pricing?
Enterprise pricing is negotiable. Two levers teams use: bundling Loom with other Atlassian products (Jira, Confluence) for a consolidated Atlassian discount, and optimizing seat count downward before renewal. Business and Business + AI tier pricing is fixed on the public page and rarely discounted.