We're doubling down on text-to-video.
A few months ago, we launched Creator Studio - our AI video product that lets you generate polished, branded product videos from a prompt.
Today, we shipped new ways to build an even richer product story in Arcade.
For years, we've seen that video is the best performing content type for product announcements, releases, and explainers. It does better on social, it drives engagement on websites, and it converts.
As AI video tools flood the market – Sora, VEO, Synthesia, and others – marketing teams are still not finding it easier to produce the videos they need. The problem is that none of these tools are built for product storytelling.
They might make a great AI avatar or cinematic b-roll, but they don’t help buyers choose your product.
As we work with thousands of marketers, here's what they tell us they need in an AI storytelling tool:
As our customers generate AI videos in Arcade, here are the formats we see teams reaching for most:
Sizzle reels: Short, punchy, and built for social. Designed to stop a scroll and make someone want to see more. It's a trailer, not the film.
Product overview: A high-level intro to what your product does and who it's for.
Launch video: Targeted to a specific release - explains what changed, why it matters, and what to do next.
Release roundup: Groups multiple updates into one narrative - "What's New in Q2" style video that gives customers a sense of everything that shipped.
Explainer video: Goes beyond "here's what it does" and into "here's how this applies to your situation." Often use case or persona-specific, and detailed enough to replace a sales conversation.
Building a product story means more than showing screens. Arcade now lets you weave together every element - b-roll, headlines, customer quotes, charts, and your interactive demo - in a single flow.
If you have 10 minutes today, give these a try:
You can drop a generated video scene anywhere in your interactive demo. You can now add framing, customer quotes, data, charts, and more before dropping into product screens.
Some ways to use it:
Describe any scene in plain text - a data visualization, a motion graphic, an animated transition - and Arcade generates it from scratch.
You don’t need to be a Camtasia or After Effects expert to edit videos in Arcade. Nor do you need to have a three-hour conversation with an LLM. We made it easy to tweak videos so that you can quickly make those last mile edits.
You can now go from idea to Arcade video without leaving your LLM. Brainstorm with Claude or ChatGPT, then generate instantly with the Arcade MCP. We launched the Arcade MCP for Claude last month, and Arcade in ChatGPT just shipped today. Give it a try.
The best product stories don't start with a demo. They open with context, build with proof, and let buyers explore.
That's what Arcade makes possible now.
Try adding a video scene to your next demo →
