Forgettable product launch videos are vague or unclear, and they often feature flashy visuals instead of staying rooted in the value of the product. Even if you’ve seen one recently, you’ve probably already forgotten it.
On the flip side, you know a great launch video when you see it. These videos intrigue you and articulate a specific problem or a desire you have better than you could. Most importantly, they make you say, “I need to buy that product yesterday.”
The best product launch videos don’t just conjure up this feeling by chance. They have verifiable, tried-and-true traits in common. Engaging launch videos:
- Share a clear value proposition, ideally within the first 10 seconds
- Show the product in action
- Match the tone of the brand
- Speak the language of the target audience
- Keep their message concise
- Provide a strong, clear call to action
You want to create one of those kinds of videos for your next launch.
We rounded up 10 of the best product launch video examples and broke down what makes them work to help you get started. You’ll walk away with big-picture inspiration and actionable lessons you can use to execute your next launch video.
Key takeaways
- The best launch videos show you a product or platform in action or present a clear picture of what it’s like to use the product.
- If you don’t speak to the value proposition in the first few seconds of your launch video, you need to tell an empathetic story about a problem the viewer has experienced firsthand.
- Great product launch videos can tell a story using just visuals, without supporting copy.
1. Slack as Work OS: Big-picture vision and specific problem-solving
Most of the working world already knows what Slack is — they’ve either used it for a role, joined a work-focused Slack community, or used a competitor like Teams. But with its Work OS announcement in October 2024, Slack branded itself as the solution to some of the most pressing workplace problems faced by teams of all sizes.
This launch video works because it reaffirms what Slack does as a platform after effectively validating the problem. The video presents in-depth use cases for Slack beyond what someone familiar with the product might already know. It shows Slack accomplishing specific tasks like organizing information, closing deals, and eliminating manual work, which individual contributors and decision-makers alike can relate to.
Key takeaway: Guide your viewer to envision solving their own problems with your platform.
2. Notion Agents: A vivid introduction to Notion 3.0
Notion’s flexible project management capabilities let teams (and individuals) collaborate, ideate, and innovate on any project type in a shared workspace. In September 2025, Notion launched even more advanced functionality with this video.
The video shares the succinct promise and value proposition of its new Agents feature right away: “You assign the tasks, your Agents do the work.” Then, the video immediately walks through how someone would use agents in a potential scenario.
The launch video also puts the brand’s voice and personality front and center, which perfectly matches the needs of the creative and innovative (but busy) individuals this product is built for.
Key takeaway: Don’t make your audience guess what your product is like — show them its features and specific use cases in real time.
3. Figma AI editing: Showing value, then telling
Design platform Figma introduced new AI-powered editing features in December 2025. The launch video lasts less than a minute, but it instantly establishes the ease of use and practicality of the new features for anyone trying to make their desired design.
Figma’s video doesn’t mince words. In fact, it doesn’t feature any marketing copy until the last few seconds with a clever quip that the new features help you create “the perfect image.” The design platform takes the viewer on a visual journey that shows off the features in real time. It communicates speed, ease of use, and flexibility just by using the new features.
The featured image transforms over the course of the video, telling viewers largely without words exactly what they can now achieve with Figma.
Key takeaway: Tour your product effectively, and the footage can speak for itself.
Pro tip: Arcade’s AI-powered video features let you pan and zoom within your product footage to highlight software features and UI.
4. Apple AirPods Pro 3: Feature updates and a strong brand
Apple has mastered launches that build viewer excitement and clearly describe product updates at the same time. Released on September 9, 2025, the AirPods Pro 3 launch video is a strong piece in their portfolio.
The video relies on strong brand recognition and its trademark minimalist style. Apple assumes you already know what AirPods Pro are, so the copy draws viewers in by focusing on new features like best-in-class noise cancellation, live translation, and improved fit.
The video also repeatedly shows the shape and form of the headphones to drive brand familiarity with the product itself.
Key takeaway: When creating a launch video for a consumer product in a series, lean on recognizable brand language and design elements to build trust and emphasize what’s new to drive urgency.
5. Dollar Shave Club: Customer-driven development and launch
Dollar Shave Club has used irreverent and comedic advertising to promote its affordable, high-quality razor subscription service for over a decade. Along the way, the company has built a loyal customer base and leaned on that community for its latest product launch.
When creating product launch videos, B2C brands sometimes struggle to effectively show the product in action. The viewer can’t pick up, touch, or use the product just by watching the video, so the brand has to make a convincing case with memorable branding quickly. Dollar Shave Club solved this problem by putting its community in the spotlight for its September 2025 product launch.
This short launch video shows loyal customers using the product and features their praise for the new razor. The brand also emphasizes how the product was developed with the support and input of users, appealing to viewers’ trust in other people and inspiring them to try it themselves.
Key takeaway: Feature real user feedback, support, and use cases to make your value proposition more compelling, especially if your product is for consumers.
6. Loom AI Workflows: Pairing outcomes with feature visuals
Loom helps teams record and share quick video updates instead of scheduling another meeting. But turning those videos into shareable documentation? That used to take time.
The company's May 2024 launch video for Loom AI Workflows solves that problem in 42 seconds. It opens by showing what users get: share-ready docs generated from their Loom videos in one click.
From there, the video stays practical. On-screen text explains the outcomes while the footage walks through real use cases. It even wraps with a user testimonial to drive the point home.
Key takeaway: Resist the urge to focus on flashy graphics: Describe what users can do, then show them how easy it is.
Pro tip: The Arcade Creator Studio can help you create clear, value-forward demos in minutes.
7. Purple Mattress: The theory behind a good night’s sleep
As consumer products go, a mattress might be one of the most difficult to communicate value for on video. Purple Mattress went viral with its April 2016 launch video that explains to the viewer (1) what the egg test tells you about a mattress, (2) why most options fail the test, and (3) how Purple is different.
Through a bold voice and humorous branding, Purple convinces viewers to buy a product online that previously would’ve only been an in-person purchase. Perks like free delivery and easy returns further help their positioning.
While this launch video is the longest on our list, 200 million viewers don’t mind because it’s written in such an entertaining way. The comment section is unsurprisingly filled with compliments on the writing and the product.
Key takeaway: Entertain and educate your audience in your launch video to drive awareness and sales.
8. Nintendo Switch 2: A visual upgrade for current fans
In January 2025, Nintendo Switch fans got the announcement they had been waiting for: a second generation of the console. The teaser video wordlessly tours the differences between the Switch and the Switch 2, visually showing size upgrades, port changes, and joystick adjustments.
The launch video’s minimalistic style tells viewers that Nintendo has listened to customers, made specific improvements, and created a noticeably advanced gaming experience with the new console.
The video is the consumer tech equivalent of a software platform update walkthrough, showing future buyers what’s changed and why they should upgrade to the new console.
Key takeaway: Show you’ve listened to user feedback to develop the product you’re launching, especially if it’s a new generation of a previous product.
9. Duolingo Adventures: A beloved app, even more practical
Duolingo has quickly become one of the most popular tools to learn a language through its colorful branding, an aggressive but lovable mascot, and habit-forming features. This short video from September 2024 launched Duolingo Adventures, a new gamified feature that grounds users’ new language skills in specific situations they might encounter when traveling.
The Adventures announcement is a case study for a succinct but effective launch. Duolingo establishes the value this feature brings right up front (“Wanna prepare your language skills for the real world?”), introduces the feature, and layers friendly animations with in-app graphics.
The app’s branding blends with mini walkthroughs of the game within the app’s interface for an informative and playful launch video.
Key takeaway: Don’t sacrifice your unique branding in favor of a practical product tour (or vice versa); integrate the two approaches.
10. GoPro Burst Slow-Mo: Announcement, specs, and how-to
Several months after GoPro announced the arrival of its new HERO13 Black camera model, the brand released this in-depth video to highlight the burst slow-mo feature. Part feature launch, part explainer, and part how-to, this video shows how to rally viewers around consumer tech.
GoPro intersperses clips that show footage captured with Burst Slow-Mo and approachable copy explaining why the feature is different and how it works. Viewers also learn how to set up the feature on their own camera step by step. A launch video doesn’t just have to announce a new product; it can also be practical and educational.
Key takeaway: Create your launch video to announce, explain, and educate your audience to build excitement among your current and future customers alike. In addition, your product launch doesn’t have to happen all at once; you can create feature launch videos after a new product launch based on consumer feedback.
Get inspired, then get creating
The examples we just saw are some of the most effective videos and product launches, so you might be both inspired and intimidated at the prospect of creating your own.
Let’s recap the fundamentals:
- Clearly establish the problem you solve or the value you offer.
- Show your product in action.
- Reflect your brand without taking away from what the product does and how it helps.
- Be brief.
Those principles may seem simple, but they’re not always easy to pull off. And remember that you only have seconds to capture your audience’s attention. Focus on what’s most valuable about your product and place that value front and center to make your own launch video memorable and effective.
Is the cost and time investment of video creation still holding you back? With Arcade at your side, you can create beautiful, on-brand videos and interactive demos to launch your new product or feature. The Arcade Creator Studio offers video generation, synthetic voice, and seamless custom branding features, all without having to hire a pricey agency.
Build a product launch video that brings your product story to life and captures attention in minutes — sign up for free today, and start creating incredible launch videos and content with Arcade.
FAQs
What’s the right length for a product launch video?
The ideal length for your product launch video depends on the type. A teaser (like the Figma example) will typically be much shorter than an in-depth explainer (like the Purple Mattress or Slack examples). If you’re creating a longer, more detailed demo, aim for no longer than three minutes, while 30–45 seconds is a good range for shorter announcements or teasers.
Decide on the story you want to tell: Are you just announcing the new feature and showing its value, or do you want to teach viewers how they’ll use it? Then, craft a video that’s as short as possible while also reaching that goal.
What should I show in my product launch video?
Your launch video must include visuals and video of the product in action to emphasize ease of use, tangible outcomes, and user interface — Loom offers a great example of how to do this. Show what it’s like to move between screens and complete actions, and weave in your unique branding.
Through on-screen copy or voiceovers, you need to describe a problem your target audience has and how your product or feature solves it. Your video should also end with the single next step the viewer can take to try or buy the product or to learn more. If you have them, you can also include real testimonials from users that strengthen the story of your launch video.
How are B2B product launch videos different from B2C?
B2C product launch videos have to convince an individual to buy the product for their own day-to-day life. They need to show the product (and ideally someone using it). Since the viewer can’t pick up or try it without going to a store, the video should create an emotional connection that motivates the consumer to try the product.
B2B products, especially software, must make the case to individual users that their lives will be easier and show high-level decision-makers that the company will make more money in some way. They need to show visuals of the platform or product interface to help the viewer imagine using it. But the messaging and product tour in the launch video should specify how the product solves a team’s or employee’s problems and advances the business’s goals of saving time or growing revenue.
Do I need a big budget to make a good launch video?
You don’t need a huge budget or an expensive agency to make a good launch video. With the right tool, like Arcade, you can record your platform and create high-quality launch videos in minutes without a huge team, costly equipment, or outsourcing.
Should I just show the product in my launch video or focus on the problem?
Your product launch video should show viewers how your product works and the steps they’ll take when using it.
You can set up a problem and how your software solves it early on in your video. But you should also show your audience what it looks like to use your new product or feature so they can picture themselves getting the results you promise.
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