If you’re evaluating interactive demo platforms and considering Navattic or Reprise, this guide is for you.
Both platforms offer interactive product touring capabilities so prospects can experience your solution before they buy or sign up.
Navattic stands out with no-code ways to capture product interactions, while Reprise focuses on the enterprise with a suite of products.
Both platforms focus their product efforts on the sales persona and rigid demo environments. For teams that need more flexibility from their interactive demo platform, we introduce a third option (that’s us 👋).
/Callout/ This article provides an unbiased analysis of both platforms’ features, pros and cons, integrations, pricing, and customer reviews so that you can make an informed decision.
💡 Navattic and Reprise are both interactive demo platforms tailored primarily at enterprise-sized companies.
Navattic has recently pivoted to market its offering to marketing, sales, growth, and product teams, but historically has been tailored for sales use cases in product-led (PLG) businesses. Reprise is mainly tailored for sales teams in sales-led (SLG) businesses.
▶️ Arcade has similar recording and editing capabilities to Navattic but offers more personalization and customization options to make demos fully representative of your company’s brand and user experience.
▶️ Navattic excels at integrating with other go-to-market platforms. These integrations help leverage demo engagement data to fire workflows like retargeting campaigns.
▶️ Reprise’s features aren’t superior to those of Arcade and Navattic, but it offers a full suite of tools for sales teams, ranging from product tours to live demos to sandbox environments.
Let’s dive into the specifics of each platform ⤵️
Navattic’s early rise from a product standpoint is partly due to the app’s ability to turn product interactions on a browser into HTML-based copies of any application.
Although Arcade is catching up, this makes it easy for Navattic customers to start building their demos.
This is not a feature, per se, but rather a distinct difference in how Navattic, Reprise, and Arcade make product decisions.
As you can see from Navattic’s website, it's all about the end result for the customer, not the viewer. Furthermore, there is not much emphasis is put on “creating engaging experiences” for both you and your prospects, and it is reflected in Navattic’s product experience.
For example, here’s an example of the demo experience in Navattic.
Now, here’s Arcade 👇
Which one would you build 150+ demos with, or which one would prospects prefer engaging with?
Reveal is a unique part of Reprise’s suite of products. An area where it stands out for teams who need demos primarily for sales.
With Reveal, you can:
✅ Want interactive demos to match your brand and your product’s user experience.
✅ Need an affordable solution that scales easily.
✅ Want to use interactive demos for more than sales uses (Marketing, Product, Growth).
❌ Need traditional sandbox environments for sales calls.
❌ Are not using HubSpot or Salesforce and want to connect demo data to your GTM platforms.
HTML editing lets you blur sections or add text, change the data shown to viewers, and more.
You can combine Navattic’s live edits with personalization features such as dynamic variables to tailor demos to specific accounts quickly.
Using Navattic's Chrome extension, teams can capture their web app and customize the demo with guided steps, tooltips, and modals.
Sync demo engagement data to records in tools like HubSpot, Salesforce, and Marketo. More on this in “Integrations” below.
✅ Have the time to invest in a longer demo creation process.
✅ Want to connect interactive demo data to multiple GTM tools.
✅ Are tired of losing valuable leads and want to engage prospects who interact with demos.
❌ Need to build a large number of demos.
❌ Want advanced visual effects in your product tours.
❌ Want to build demos quickly without too much support.
Overlay and customize live applications in real time. This is ideal for sales teams needing to adjust demos quickly to fit specific customer needs without altering the main tour.
Capture a specific product environment, build a demo, and share it with buyers.
Clone your product's core functionality down to the code level, enabling highly realistic and interactive product tours or sandbox environments for trials or POCs.
Inject realistic data sets into sandbox environments so sales reps can demonstrate the most accurate version of your product, and prospects can experience the closest possible iteration of your platform.
Combine Data Studio and Reprise Replicate to duplicate realistic demo environments that are personalized to different verticals or user personas.
✅ Want every demo type under one centralized hub.
✅ Only see sales leveraging interactive tours.
✅ Have the capital and internal resources to endure a longer and more complicated implementation process.
❌ Already have live demo solutions for your sales team.
❌ Want other functions to be able to leverage interactive demos (Marketing on landing pages, Product for help docs and launches, etc.).
Ways to record: ⭐⭐⭐⭐(4) Key feature → Camera & synthetic voiceovers.
Visual customization: ⭐⭐⭐⭐⭐(5) Key feature → Pan & Zoom.
Personalization: ⭐⭐⭐⭐⭐(5) Key feature → Page Morph.
Sharing: ⭐⭐⭐⭐⭐(5) Key feature → Embeds & custom links.
Exports: ⭐⭐⭐⭐⭐(5) Key feature → Videos & GIFs.
Ways to record: ⭐⭐⭐⭐⭐(5) Key feature → HTML/CSS capture.
Visual customization: ⭐⭐⭐(3) Key feature → Brand kits
Personalization: ⭐⭐⭐⭐(4) Key feature → On-page edits.
Sharing: ⭐⭐⭐⭐(4) Key feature → Custom links.
Exports: ⭐⭐⭐⭐(4) Key feature → Offline demos.
Ways to record: ⭐⭐⭐(3) Key feature → Templates.
Visual customization: ⭐⭐(2) Key feature → Reprise Duplicate.
Personalization: ⭐⭐⭐⭐⭐ (5) Key feature → Data Studio
Sharing: ⭐⭐⭐⭐(4) Key feature → Demo hub.
Exports: ⭐⭐⭐⭐(4) Key feature → Sandbox environments.
Arcade is the platform with the least integrations of all 3. It integrates with only 12 solutions, but goes for depth over quantity.
Every single integration is easy to set up and leverage past simply transmitting data. Here’s an example 👇
Arcade integrates with the following tools:
Tracking: Amplitude, Mixpanel, PostHog, Google Analytics, Google Tag Manager.
CRMs: Salesforce & HubSpot
Audience reveal: Clearbit
Data systems: Segment
Engagement: Intercom & Slack
Marketing: ProductHunt
As mentioned earlier, integrations is one of Navattic’s strongest traits. The platform also goes for depth over quantity, so that you can set up workflows like the one below ⤵️
Navattic integrates with the following tools:
Tracking: Mixpanel, Chameleon, Google Analytics
CRMs: Salesforce & HubSpot
Data systems: Segment
Engagement: Slack
Marketing: Marketo, MadKudu, Mutiny
💡 For more non-native integrations, Navattic offers a connection through Zapier.
Aside from major systems of record (Salesforce, HubSpot, Marketo), Reprise doesn’t have many integrations, and the ones available require a lot of implementation work to function properly.
The one notable difference, most likely leveraged by larger businesses with the resources to do so, is the Data API, which lets you pull data from Reprise into a data warehouse or data lake, then push to another platform to create or update records ⤵️
TLDR ⤵️
→ Reprise’s price is not public but has been reported by Vendr to be around $38,000 per year on average. It’s the priciest and least flexible of all 3 platforms.
→ Navattic’s price starts at $6,000 per year and goes up based on number of demos published and advanced features. Adding demo environments for sales costs extra. No monthly billing.
→ Arcade is the more affordable of the 3, with prices around 1/10 of Navattic for similar feature packages and usage limits.
Arcade offers a free plan that is perfect for users who want to create their first interactive demos. The plan includes camera recording, synthetic voiceover, demo chapters, and more.
Need more? Subscribe to one of three premium plans:
Note: The Growth plan has a 14-day trial. Try it for free to experience Arcade’s full capabilities.
❌ Over 10 users mandates an Enteprise plan.
The platform does not offer a free trial or monthly plans.
💡 Teams have to choose between annual and quarterly contracts.
Navattic offers three pricing tiers:
❌ No monthly billing.
❌ Seller portal costs extra.
❌ Increasing the number of users forces tier jumps.
Reprise does not provide specific pricing details directly on its website, as its pricing depends on factors like the number of users and the customization required.
💡Pricing Limitations: Minimum commitments and setup fees.
TLDR: Arcade and Navattic have amazing reviews. Both are listed as top performers on G2. Reprise’s reviews are mixed (4.4 ⭐). The platform is either perfect for your very specific needs, or you’re better off with another tool (like Arcade or Navattic).
🎯 Conclusion: Customers rave about how easy the platform is to use, and how stunning Arcade demos are for prospects.
🔨 Room for improvement: Desktop app and video features.
It's incredibly intuitive and feels very similar to creating the simplest multimedia presentations in the most popular programs. It's so easy to use that I encourage other teams to create demos on their own.
It couldn't be easier to record Arcades to include in our user guides, or to send to customers when they're unsure about how to take some steps.
🎯 Conclusion: Customers mention the wide range of features, solid reporting for managers, and excellent customer support.
🔨 Room for improvement: Long and tedious implementation time. Limited customization options and design flexibility.
“The platform has been great not just for the simpler items, but also the more complex parts of our tech stack that have several moving parts. Navattic has allowed us to create a resilient demo approach taht has brought to together all elements of the stack in one place.”
”Initially setting up each demo in Navattic can be a bit fiddly. [...] there was a lot of redundant work to get each screen of the demo to match each other.”
“Navattic is intimidating at first, but it becomes second nature fairly quickly. There are a variety of different use cases that this is able to be used for. Being able to have different teams access the tool helps keep everything organize. The customer support is quick and always gets my questions answered.”
🎯 Conclusion: Customers call out how great Reprise is for demo enablement. However, the platform has many product suites, but each is missing key features.
🔨 Room for improvement: Feature depth, implementation time, and use cases for non-sales teams.
“It’s simple and it works. I find myself wishing it had more features that helped with end to end top of funnel tracking for SDR ,BDR etc.”
“The customer and engineering support from Reprise has been helpful and they have been able to accomodate specific use cases that required custom code. The demo experience itself can still use some refinement.”
All three platforms have their unique strengths and use cases.
To summarize:
▶️ Arcade and Navattic are both solid options for all teams who want to leverage interactive demos to attract, engage and convert prospects.
Arcade is the top choice for advanced customization and flexibility, while Navattic enables powerful workflows.
▶️ Reprise has a full suite of demo products for sales teams, but lacks in comparison to Arcade and Navattic when it comes to feature depth and usability. It’s also the more costly option.
Contact us to discover how Arcade can help your brand increase conversions and improve your customer experience throughout the buyer journey.
