Arcade pricing in 2026 has three tiers: Free, Growth at $42.50/seat/month, and Enterprise (custom pricing). The Free plan ships 1 published demo + 1 published video + 200 AI credits per month with watermarked output, AI voiceover via Avery, hotspots, callouts, chapters, and the Chrome extension / desktop app / Figma plugin. Growth removes the watermark, unlocks unlimited demos and videos, adds 800 AI credits per month, AI translations, advanced insights, demo branching, CTAs and forms, MP4 + GIF export, custom branding, and team workspaces. Enterprise adds SSO, role-based access, multiple teams, HTML capture, API access, 100,000 AI credits per year, custom domains, up to 10 brand kits, and a dedicated CSM. Companies like OpenAI, Salesforce, Red Hat, and Zapier operate at the Growth and Enterprise level. See the live Arcade pricing page for current details.
If you're trying to figure out which arcade pricing plan makes sense for your team, this guide walks through what you actually get at each tier, when it makes sense to upgrade, where Arcade is not the right fit, and how the pricing compares to other tools in the space.
Per Wyzowl's 2026 State of Video Marketing Report, 91% of businesses use video as a core marketing asset and 96% of B2B buyers prefer video content for product education. The Consensus 2026 B2B Buyer Behavior Report finds prospects who view nine or more product demos are 8-10x more likely to close, and 61% of B2B buyers prefer a rep-free experience. ContentBeta's 2026 Best SaaS Product Demo Video Software ranking corroborates that the interactive demo + AI narration category is now a distinct buyer-evaluation lane separate from avatar-led video and screen-recorder tools.
Methodology note: Pricing and feature data is sourced from the live Arcade pricing page on June 12, 2026, plus each competitor's public pricing page on the same date. G2 star ratings are sourced from each vendor's G2 Demo Automation category on June 12, 2026. Third-party data is sourced from Wyzowl's 2026 State of Video Marketing Report, the Consensus 2026 B2B Buyer Behavior Report, and ContentBeta's 2026 SaaS demo video ranking.
| Capability | Free | Growth | Enterprise |
|---|---|---|---|
| Price | $0 | $42.50/seat/month | Custom |
| Published demos | 1 | Unlimited | Unlimited |
| Published videos | 1 | Unlimited | Unlimited |
| AI credits | 200 / month | 800 / month | 100,000 / year |
| Watermark | Yes | Removed | Removed |
| AI voiceover (Avery) | Yes | Yes | Yes |
| AI translations | No | Yes | Yes |
| Demo branching | No | Yes | Yes |
| Custom branding + landing pages | No | Yes | Yes (up to 10 brand kits) |
| Advanced insights | No | Yes | Yes + audience reveal |
| Export (MP4 + GIF) | No | Yes | Yes + custom domain |
| HTML capture | No | No | Yes |
| SSO + RBAC | No | No | Yes |
| API access | No | No | Yes |
| Support | Knowledge base + live chat | Priority support | Dedicated CSM + private Slack |
The Arcade free plan gives you the full demo builder. Not a stripped-down trial, not a 14-day window. You get the Chrome extension for capturing browser-based products, the desktop app for native applications, the Figma plugin for turning designs into interactive experiences, and media upload for existing assets. AI voiceover (Avery), copy suggestions, hotspots, callouts, chapters, and mobile view are included from day one.
You can publish 1 demo and 1 video, with 200 AI credits per month. Embed them on your website, share them via link. Output carries an Arcade watermark, removable on paid plans. There is no time limit on the account; you can run the free plan indefinitely.
For a product marketer testing whether interactive demos actually move numbers, a founder building their first product page, or a team evaluating tools before bringing a purchase request to leadership, this is enough to run a real test. The watermark is fine for evaluation; the underlying capability is the full production tool.
The upgrade trigger from Free to Growth is usually one of three things: needing more than 1 demo and 1 video published, needing watermark removal for live customer-facing pages, or needing AI translations and team workspaces to scale demo production across the team.
Growth at $42.50/seat/month is where Arcade stops being "a free demo tool" and becomes the production platform your GTM team operates on. Five capabilities unlock at Growth that fundamentally change what's possible:
Arcade's product marketing solution is built around the Growth tier feature set. Most mid-market PMM teams land here.
Enterprise is built for organizational requirements that go beyond content creation. SSO and SAML for IT and security compliance. Role-based access control. Multiple team workspaces for large organizations running demo programs across product lines. Up to 10 brand kits for multi-brand companies. Custom domain hosting so demos live on your URL, not Arcade's. API access for programmatic demo management. 100,000 AI credits per year (versus 800/month on Growth). HTML capture for high-fidelity product replication. A dedicated CSM, private Slack channel, and advanced onboarding.
If your security team requires SSO and vendor security reviews before approving a tool, or your organization has multiple teams that need their own workspaces, or you need API integration into your existing marketing stack, this is the tier built for those requirements. Pricing is custom based on your organization's size and needs.
Three real Arcade pricing constraints to weigh before purchasing:
These are not deal-breakers. PMM teams that know the constraints up front consistently report faster time-to-value than teams that try to push Arcade against its design intent. Teams that strictly need HTML capture without a step up to Enterprise typically wait until they hit the Growth ceiling on demo volume before re-evaluating.
The interactive demo software pricing landscape varies widely. Side-by-side on starting price, free tier, and G2 rating:
| Tool | Starting Price | Free Plan | G2 Rating | Pricing Model |
|---|---|---|---|---|
| Arcade | $42.50/seat/mo (Growth) | Yes (1 demo + 1 video, watermarked) | 4.7/5 | Per-seat published |
| Supademo | $27/user/mo | Yes (watermarked) | 4.7/5 | Per-user published |
| HowdyGo | $16/user/mo | Yes | 4.8/5 | Per-user published |
| Storylane | $40/user/mo | Yes (limited) | 4.8/5 | Per-user published |
| Navattic | Custom | No | 4.6/5 | Sales required |
| Walnut | Custom | No | 4.6/5 | Sales required |
| Reprise | Custom | No | 4.3/5 | Sales required |
G2 ratings sourced from each vendor's G2 Demo Automation category page on June 12, 2026.
Arcade software pricing starts with a free plan (1 demo + 1 video, 200 AI credits, watermarked). Storylane has a limited free option. At the paid level, Arcade Growth is $42.50/seat/month with AI voiceover, AI translations, demo branching, and team workspaces included. Storylane starts at $40/user/month with HTML capture included on paid plans. For teams comparing arcade vs storylane pricing, the key difference is what is bundled at the entry paid tier: Arcade ships the AI + video + multi-format output stack; Storylane ships HTML capture as the headline feature.
Navattic does not publish pricing and has no free plan. For teams evaluating arcade vs navattic pricing, the contrast is significant: Arcade offers a free tier and published Growth pricing at $42.50/seat/month, while Navattic requires a sales conversation. Enterprise-grade HTML-only tools like Navattic typically run higher than Arcade Growth for comparable team sizes.
Supademo starts at $27/user/month (screenshot-based, no HTML capture, limited AI). HowdyGo starts at $16/user/month with HTML capture but a leaner feature set. The Arcade free plan is more capable than either competitor's free tier on AI features (Avery narration, AI copy, chapter creation) included at no cost.
The real comparison is not just the arcade software cost per month. It is what the team produces with that spend. A team on Arcade Growth shipping 30-40 demos per quarter with one PMM produces dramatically different output than a team on an HTML-only tool shipping 4-5 demos per quarter with a dedicated demo engineer.
Subscription price is one line item. For most teams, the real cost of an interactive demo program includes production time, team resources, and tool consolidation.
Scenario: A product marketing team creating 10 demos per quarter.
The production time difference is where savings compound. When a demo takes 15 minutes instead of 3 hours, teams do not just save time on the same 10 demos. They create more of them. Wrike lifted onboarding conversion 65%, Quantum Metric doubled conversion rates, and Zapier increased booked meetings 70% running this pattern. The output gap grows wider every quarter.
Yes. The arcade free plan has no time limit. You can publish 1 demo and 1 video with 200 AI credits per month for as long as you want. Output is watermarked; the watermark is removable on Growth and Enterprise.
When you need any Growth-exclusive feature: unlimited demos and videos, watermark removal, AI translations, demo branching, CTAs and forms, custom branding, or team workspaces. Most teams upgrade when the 1-demo, 1-video Free cap stops fitting the production volume.
Published demos stay live. You lose access to higher-tier features (branching, custom branding, AI translations) for future demos, but existing ones continue working.
Growth is $42.50/seat/month. Each seat unlocks the full Growth feature set: unlimited demos and videos, watermark removal, 800 AI credits, AI translations, branching, custom branding, and team workspaces. Teams of 5 land at $212.50/month for the full enterprise-adjacent feature set.
Yes. HTML capture is an Enterprise-tier capability alongside SSO, RBAC, API access, custom domains, and up to 10 brand kits. Enterprise pricing is custom based on organization size and requirements. Teams that strictly need HTML capture at the Growth price point will not find it on Arcade Growth.
The honest Arcade pricing trade-offs are: HTML capture is gated to Enterprise (custom pricing) rather than Growth, the Free tier carries a watermark on all output until upgrade, and the advanced AI feature set (translations, branching, brand kits) takes 2-3 hours of learning to operationalize. None are deal-breakers but PMM teams should weigh them before purchase.
Arcade pricing plans 2026 consolidated the previous Pro and Growth tiers into a single Growth tier at $42.50/seat/month with the full mid-market feature set bundled in. HTML capture moved to the Enterprise tier alongside SSO and API access. The Free tier ships 1 demo + 1 video + 200 AI credits with watermarked output.
