Arcade Pricing in 2026: What Every Plan Includes and Who It's For

Arcade has four plans: Free, Pro ($32/user/month), Growth ($297.50/month), and Enterprise (custom). The free plan includes AI voiceover, a Chrome extension, desktop app, and Figma plugin with 3 published demos and 200 AI credits per month, no time limit. Growth adds HTML capture, branching, custom branding, and advanced analytics. Enterprise adds SSO, API access, RBAC, and dedicated support. Companies like OpenAI, Salesforce, and Red Hat use Arcade at the Growth and Enterprise level.

If you're trying to figure out which arcade pricing plan makes sense for your team, this guide walks through what you actually get at each tier, when it makes sense to upgrade, and how the pricing compares to other tools in the space.

Arcade Pricing at a Glance

What Does the Arcade Free Plan Include?

Most interactive demo tools gate their core product behind a paid plan. Navattic, Walnut, Reprise, Demostack, Appcues, and Chameleon all require a sales conversation or paid subscription to get started. Arcade takes a different approach.

The free plan gives you the full demo builder. Not a stripped-down trial, not a 14-day window. You get the Chrome extension for capturing browser-based products, the desktop app for native applications, the Figma plugin for turning designs into interactive experiences, and media upload for existing assets. AI voiceover (Avery), copy suggestions, and automatic chapter creation are included from day one.

You can publish 3 demos and use 200 AI credits per month. Embed them on your website, share them via link. The only limitations: a small watermark, no GIF/MP4 export, and no advanced analytics.

For a product marketer testing whether interactive demos actually move numbers, or a founder building their first product page, or a team evaluating tools before bringing a purchase request to leadership, this is enough to run a real test. Not a sandbox. Actual demos that go live on your site.

We've seen teams run their entire demo program on the free plan for months before deciding to upgrade. The upgrade trigger is usually volume (more than 3 demos) or polish (removing the watermark), not missing core functionality.

What Does Arcade Pro Cost and Include?

Pro is the "I've validated this works, now I need to do more of it" plan. The publishing limit goes away (unlimited demos), AI credits increase to 500 per month, and you can export demos as GIF or MP4 for social media and email distribution. The watermark comes off.

The workflow is the same as free: screen recording-based interactive demos with hotspots, callouts, chapters, and AI features. What changes is the ability to produce at volume and distribute across more channels.

Per-user pricing at this tier makes sense when 1-2 people own demo creation. If your product marketing lead is the person building all your interactive content, Pro gives them everything they need at a predictable cost.

Annual billing brings this to $27.20/user/month, which is less than what most teams spend on a single stock photo subscription.

What Does Arcade Growth Include?

Growth is where Arcade stops being "a demo tool" and becomes the platform your entire GTM team operates on. Three capabilities unlock here that fundamentally change what's possible:

HTML capture enters the picture. On top of the screen recording workflow, your team can now capture your product's actual HTML for click-through demos that replicate the real UI with HTML capture. This is the same approach that tools like Navattic and Storylane are built around, except here it's one capability inside a broader platform rather than the only thing the tool does. You choose the right approach for each use case: screen recording when speed matters, HTML capture when fidelity matters.

Branching changes the buyer experience. Your demos can now branch based on the viewer's choices. A VP of Engineering clicks "show me the integrations." A CMO clicks "show me the analytics dashboard." Each stakeholder gets a personalized path through the same demo without your team building separate versions for each persona. For enterprise deals with 6-10 people on the buying committee, this is the difference between one demo that serves everyone and five separate demos that each take an hour to create.

Analytics go from "someone watched" to "who watched what." Audience reveal identifies the companies and contacts engaging with your demos. Data propagation connects that engagement to your CRM. You stop guessing which demos influence pipeline and start measuring it.

Beyond these three, Growth adds custom branding (your brand, your colors, your landing pages), team collaboration (shared workspace, multiple users at $150/seat), AI translations for global teams, forms with custom variables for lead capture, and creative controls like blur, pan & zoom, and video editing.

This is the tier where most product marketing teams at mid-market and enterprise companies land. The production speed of screen recording combined with HTML capture fidelity, wrapped in enterprise-grade analytics and branding. Teams at OpenAI, Salesforce, and Red Hat operate here and above.

Annual pricing brings Growth to $252.88/month.

What Does Arcade Enterprise Pricing Look Like?

Enterprise is less about new content creation features and more about organizational requirements. API access for programmatic demo management. SSO and RBAC for IT and security compliance. Multiple team workspaces with version history for large organizations running demo programs across product lines. Up to 10 brand kits for multi-brand companies. Custom domain hosting so demos live on your URL, not Arcade's.

You get a dedicated CSM, private Slack channel, advanced onboarding, and 100,000 AI credits per year.

If your security team requires SSO and vendor security reviews before approving a tool, or your organization has multiple teams that need their own workspaces, or you need API integration into your existing marketing stack, this is the tier built for those requirements.

Pricing is custom based on your organization's size and needs.

How Does Arcade Pricing Compare to Competitors?

The interactive demo software pricing landscape varies widely. Here's how arcade pricing compares across the category:

G2 ratings and review counts sourced from G2 Demo Automation category as of Q1 2026.

How Does Arcade Software Pricing Compare to Storylane?

Arcade software pricing starts with a free plan (3 demos, 200 AI credits, no time limit). Storylane has a limited free option. At the paid level, Arcade Pro starts at $32/user/month with AI voiceover, copy generation, and GIF/MP4 export. Storylane starts at $40/user/month with HTML capture included on paid plans. For teams comparing arcade vs storylane pricing, the key difference is that Arcade includes AI features across all plans while Storylane's AI capabilities are more limited.

How Does Arcade Software Pricing Compare to Navattic?

Navattic doesn't publish pricing and has no free plan. For teams evaluating arcade vs navattic pricing, the contrast is significant: Arcade offers a generous free tier and published pricing up to Growth ($297.50/mo), while Navattic requires a sales conversation. Enterprise-grade HTML-only tools like Navattic typically run $2,000-5,000+ per month for comparable team sizes.

How Does Arcade Compare to Budget Options?

Supademo starts at $27/user/month (screenshot-based, no HTML capture, limited AI). HowdyGo starts at $16/user/month with HTML capture but a leaner feature set. The arcade free plan is more capable than either competitor's free tier, with AI voiceover, copy generation, and chapter creation included at no cost.

What About Enterprise Interactive Demo Software Pricing?

For enterprise-grade tools (Navattic, Walnut, Reprise, Demostack), pricing is custom and typically runs significantly higher than Arcade's Growth plan. These tools focus on one approach (HTML cloning or sandbox environments) while Arcade combines screen recording, HTML capture, and AI-powered video generation in a single platform.

The real comparison isn't just the arcade software cost per month. It's what you produce with that spend. A team on Arcade Growth creating 30-40 demos per quarter with one PMM is getting dramatically different output than a team on an enterprise HTML-only tool creating 4-5 demos per quarter with a dedicated demo engineer.

What Is the Total Cost of Ownership for Interactive Demo Software?

Subscription price is one line item. But for most teams, the real cost of an interactive demo program includes production time, team resources, and tool consolidation. Here's how that math works out across different approaches:

Scenario: A product marketing team creating 10 demos per quarter.

With a recording-based tool (Arcade Pro):

• Subscription: $32/user/month for 1 PMM = $384/year
• Production time: ~15 minutes per demo x 10 demos = 2.5 hours per quarter
• Team resources: 1 PMM, no designer or engineer needed
• Additional tools needed: None (AI voiceover, video export, embedding all included)
• Total quarterly cost: $96 subscription + 2.5 hours of PMM time

With an HTML-cloning tool (enterprise tier):

• Subscription: $2,000-5,000+/month (custom pricing) = $24,000-60,000/year
• Production time: ~2-4 hours per demo x 10 demos = 20-40 hours per quarter
• Team resources: Often requires a demo engineer or technical resource alongside the PMM
• Additional tools needed: May need separate video tool for non-HTML content
• Total quarterly cost: $6,000-15,000 subscription + 20-40 hours across multiple roles

With Arcade Growth (HTML capture + recording):

• Subscription: $297.50/month = $3,570/year
• Production time: 15 minutes per recording-based demo, 30-60 minutes per HTML demo, blended ~25 minutes x 10 = ~4 hours per quarter
• Team resources: 1 PMM handles both formats
• Additional tools needed: None (Creator Studio covers video content too)
• Total quarterly cost: $892.50 subscription + 4 hours of PMM time

The production time difference is where the real savings compound. When a demo takes 15 minutes instead of 3 hours, teams don't just save time on the same 10 demos. They create more of them. Capchase tested new product concepts 4X faster with Arcade. Shopmonkey cut announcement launch time by over 50%. The output gap grows wider every quarter.

What ROI Do Teams See With Arcade?

The ROI conversation matters here because pricing without context is just a number on a page.

The data from Arcade's customer base shows a consistent pattern across industries and use cases:

• Zapier increased booked meetings by 70% using Arcade for sales enablement
• SightCall doubled their pipeline in a single quarter
• RudderStack saw 2X pipeline from launches and reduced sales training time by 83%
• Wrike boosted onboarding conversion by 65%
• Labelbox increased MQLs by 30%
• Shopmonkey cut product announcement launch time by over 50%
• Capchase tested new product concepts 4X faster

These aren't projections. They're published case studies from teams running Arcade across sales, marketing, onboarding, and product functions.

The production speed difference is where the value compounds. When creating a demo takes 15 minutes instead of half a day, you don't just make the same number of demos faster. You make more of them. More launches covered, more sales plays supported, more onboarding flows built.

"Creating content that shows instead of tells is kind of our whole thing. Arcade not only makes that possible, it makes it easy," said Eric W., a Content Editor at a mid-market company. Pre-sales teams see the impact in prospect engagement: "Prospects have been verbal about Arcades being more interesting and interactive than other forms of content we publish," reported Elbron B., a Pre-sales Specialist.

For sales engineering teams where time-to-close is measured in months, interactive demos that stakeholders can explore asynchronously shorten the process by doing follow-up work that would otherwise require booking additional calls.

Which Arcade Plan Should You Choose?

Start with free if you want to test whether interactive demos work for your team before spending anything. Three published demos with AI voiceover and embedding is a real test, not a sandbox.

Move to Pro if you've validated the approach and need to produce more demos, export to additional formats, and remove the watermark. The per-user pricing keeps costs predictable for small teams.

Move to Growth if you need HTML capture, branching for multi-persona demos, advanced analytics for pipeline attribution, custom branding, or team collaboration. This is where most enterprise product marketing teams land.

Talk to Enterprise if your organization requires SSO, RBAC, API access, or dedicated support. The conversation is about fitting Arcade into your existing security and infrastructure requirements.

Frequently Asked Questions About Arcade Pricing

Can I use the Arcade free plan indefinitely?

Yes. The arcade free plan has no time limit. You can publish 3 demos with 200 AI credits per month for as long as you want. This makes it the most generous free tier in the best interactive demo software pricing category.

When should I upgrade from Arcade Pro to Growth?

When you need any Growth-exclusive feature: HTML capture, branching, custom branding, or advanced analytics. If you just need more users doing screen recording-based demos, additional Pro seats may be sufficient. If you need the enterprise feature set, Growth is the right move regardless of team size. Teams evaluating arcade pricing plans 2026 options should consider whether HTML capture and branching justify the step up.

What happens to my demos if I downgrade?

Published demos stay live. You lose access to higher-tier features (HTML capture, branching, custom branding) for future demos, but existing ones continue working.

Does Arcade offer annual discounts?

Yes. Annual billing saves 15% on Pro and Growth plans, bringing the arcade software cost down to $27.20/user/month on Pro and $252.88/month on Growth.

How does per-seat pricing work on Arcade Growth?

Growth starts at $297.50/month with multiple users included. Additional seats are $150/month each. So a team of 5 is $897.50/month for unlimited demos with HTML capture, branching, AI, advanced analytics, and custom branding.