StoryJam

A virtual build-along. Leave with real product demos and videos you can use. Get free AI credits when you register.

Ends April 16
Vote for winners
More than 30k companies choose Arcade to tell better product stories

What you'll
walk away with

A portfolio of finished assets

Come build in Arcade. Make product demos, videos, and visuals you can actually use.

A sharper product narrative

Make your product impossible to ignore. Learn from the best.

A new skill set

Become the person on your team who can turn ideas into stories in minutes.

A community

Connect with people who care about storytelling like you.

This isn't theory. You'll leave with real work and a new way of thinking about your product.

Come Build With Us.

Join optional workshops and hear from real teams using Arcade.

How it works

1

Sign up

No application needed - just sign up before we're full. Register here.

2

Get free AI credits for Arcade

We'll grant you 1000 AI credits in Arcade to create with.

3

Build at your own pace

Spend 30 minutes or a few hours starting April 14. Your schedule, your choice.

4

Join sessions

Grab your spot here. These are optional workshops and fireside chats with Arcade customers on April 14. All recorded.

5

Ship your work & win prizes

Leave with finished assets you can use immediately. Share by April 16 to win prizes.

No attendance requirements. Drop in when it works for you.

Who's Attending?

The product marketer tired of waiting on design. You know the story. You just can't get it out without a three-week queue.

The sales engineer who wants a better leave-behind. You nail the live demo. The follow-up is a deck no one reads.

The team of one. You own marketing, content, and half of sales enablement. You need to move fast.

The customer success or onboarding team. Your customers need to see it to get it. You're done writing docs no one reads.

Anyone who has a product story to tell. Whatever your role, if you want to ship something great, you belong here.

The Best Stories Win

Build something great. Share it by April 16, and walk away with more than finished assets.

Best Demo
$1,000 Airbnb Trip
Best Video
$1,000 Airbnb Trip
Community Highlight
$100 Valued Gift

Share your creation by end of day April 16 to be eligible.

Why this matters for you

Great storytelling is how you stand out, but bringing a story to life can take weeks. You're waiting on designers or agencies. You don't have time.

Come build with us during StoryJam. This isn't a conference where we talk at you – this is a build-along to help you get stuff done.

Every polished demo or video only takes minutes to create using Arcade. Walk away with asset your team is actually going to use. They're going to thank you.

Frequently asked questions

Do I need design or video experience?

No. Arcade is built for marketers, sales engineers, and GTM team members – not designers. We believe in building great design into the product so you don't have to worry about it.

What if I can't attend the live sessions?

All sessions are optional and recorded. StoryJam is designed to be flexible — build when it works for you.

When does StoryJam take place?

April 14–16, 2026. Kicks off at 9am PT on April 14. Wraps at the end of April 16.

How much time should I plan to spend?

It takes an average of 6 minutes to create an Arcade demo. We recommend putting aside 1 hour to play with Arcade, create different demos or videos, and attend a session. You can do more or less depending on what you want to create!

What exactly will I create?

That's up to you. We suggest coming with one product or solution you want to launch, and creating a bundle of content – an interactive demo, a sizzle reel video, and a documentation guide, and perhaps even a social post. You'll have full access to Arcade to build whatever your product needs.

Is this really free?

Yes. You get free Arcade access and 1000 AI credits for the duration of StoryJam. No credit card required.

How do I submit a demo or video for the contest?

If you signed up with a work email, you're all set. If you used a Gmail address, we may follow up to verify your identity via LinkedIn.

Submit by featuring your creation on the Community before 5pm PT on April 16. It takes one-click to submit your creation, see how it works here.

Vote for others here: arcade.software/community-showcase

Are there guidelines for submissions to win prizes? 

Yes, StoryJam is about showing a product at its best and celebrating great storytelling. Build an Arcade demo, video, or both for a product you work on or one you're genuinely inspired by.

The goal: walk away with something you're proud to share.

1. Best Demo — $1,000 Airbnb Gift Card
The Best Demo award goes to the submission that makes someone instantly understand a product and want to use it.

Problem-Solution Fit
-
Do we know exactly who this is for and what frustration it removes?
- Is the use case specific and grounded in a real need?
- Does the demo make a focused argument for why this product exists, rather than touring every feature?

Craft and Intentionality
-
Do the design choices feel purposeful?
- Is there evidence of real tradeoffs: things left out, flows simplified, steps removed?
- Does every hotspot, annotation, and transition earn its place?

Experience and Flow
-
Does the demo feel intuitive to move through?
- Does it guide the viewer naturally without confusion or overwhelm?


2. Best Video — $1,000 Airbnb Gift Card
The Best Video award goes to the submission with the strongest narrative - where the story does as much work as the product itself.

Storytelling
- Does the video open by establishing who this is for and what they're struggling with?
- Does it build toward the solution and land with a clear, felt sense of the benefit
- Does it tell a story with a beginning, middle, and end rather than a feature walkthrough?

Visual Taste
- Is the video engaging and beautiful?
- Whether through voice, motion, or visuals, does it hold attention without overwhelming the viewer?
- Does pacing and restraint make it easy to follow?

Innovation and Creativity
- Did the creator find a fresh angle on the product?
- Does the video make you see something you hadn't considered before?


Community Highlights — $100 Prize
Chosen through community votes and curator picks. This is for submissions that made people stop - because they were clever, beautiful, surprising, or just really good at making a product feel essential.

We're looking for:
- Clear point of view on who the product is for and what it changes for them
- A wow moment that makes you lean in
- Something you'd genuinely want to share