Arcade
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Chameleon
Learn how Chameleon incorporated Arcades into their onboarding experience to educate new users and increase activation.
How they use Arcade
Since publishing their first Arcade in 2022, Chameleon has incorporated interactive demos throughout the customer’s journey - from their demo center to onboarding to release notes.
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Ways that Chameleon uses Arcade:
- Onboarding: Show different use cases to new users
- Product tutorials: Teach customers how to use parts of the product
- Demo center: Increase prospect engagement on specific solutions
"We also wanted to offer a way for customers who are exploring and evaluating the product, but are not ready to invest in building for real, to discover features and functionalities in an interactive manner. This way, they can gain an understanding of what we can offer."
Why We Love It
- Having a *persistent* location in-product for onboarding Arcade meant that new users could measure their progress, learn core product use cases, and be curious about exploring the product as they knew they could return to watch the Arcades (most onboarding is a one-time experience!).
- Included chapters to set appropriate context
- Incorporated pan and zoom to focus viewers' attention on the most important parts of the product
- Kept each Arcade succinct and to the point
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Chameleon
's Arcade
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