Arcade

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Magical

See how Magical uses Arcade

How they use Arcade

Magical is a chrome extension that lets you set up custom shortcuts that, when typed, automagically expand into full phrases: “brb” could expand to “be right back” or “zm” could expand to your Zoom meeting URL. Magical uses an Arcade to onboard users. Onboarding with an Arcade can help them understand quickly the value proposition of your app.

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Arcade has been a game-changer for Magical. First, the setup is so quick -- we built and launched our first Arcade in minutes rather than spending engineering cycles on a full product walkthrough. Once set up, we quickly found that users who went through an Arcade were 2x more likely to activate in our product than those who didn't. Every day, we think of new ways of leveraging Arcade across our entire funnel, from showing users the product before they install to giving users a step-by-step on how to get set up once they install.
Raffaello d'Amore, Product Manager
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Magical

Why We Love It

  • Showcases the fastest way to get value out of the product
  • CTA: redirects users back into their app
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